Archive for January, 2008

How To Create Your Own Hypnotic Language Patterns

Saturday, January 5th, 2008

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Using hypnotic language patterns is a powerful skill you will want to master if you want to use to influence people. Hypnotic language used conversationally puts people into light trance, where your suggestions will be better received.

Language also patterns guide a person’s emotions, and when you can guide a persons emotions, you naturally influence their actions because humans do things for emotional reasons.

There are language patterns you can read in a book or course and memorize to use in your covert hypnosis arsenal that will net you some results. But obviously creating a unique hypnotic message works best because you are tailoring your suggestions to the subject of influence.

A general formula involves finding someone’s values, criteria and/or trance words, and then using a combination of hypnotic language patterns.

Let’s say for example you ask someone a value elicitation question like “what’s important to you in a relationship?”

And let’s say the response is someone who’s funny, so they can have a good time, and ultimately feel good <– TRANCE WORDS or criteria

Once I have their trance words I will use hypnotic language to get them feel that state, and connect it to me. :-)

The other day I was talking with my friend Brenda and she was telling me a story about her girlfriend named Shelly, and she said “Isn’t it interesting when you are meeting someone for the first time and you suddenly reach that point in the conversation where something inside you just naturally clicks, it’s like a part of you can begins to realize that you really want to spend time with this person, while another part of you can look forward to moments where you’re laughing, and good times you’ll be having together. And underneath all of that you are just having fun and this causes you to begin feeling really good. With me it’s a little different, I really have to get to know a person first and then feel really and comfortable around them.

I just made up, so it isn’t a hypnotic language master piece, but you get the idea. I used the persons “hot buttons” and combined then with hypnotic language to design the message.

What are the language patterns I used?

  • I told a story about a person telling a story.
    Who am I talking about? Brenda? Shelly? Or the subject of influence. That’s hypnotic because the conscious mind loses track of who I am talking about. And you probably already know confusion is one of the doorways to trance.
  • “You suddenly reach the point”
    When an internal process or emotions happens all of a sudden you are not in conscious control. When we do things automatically it is an unconscious process. When you describe an unconscious process you cause people to experience them inside= TRANCE
  • “A part of you”
    How can a part of you do something, while another part of you is doing something else? Sounds like you are doing more than one thing at once. That is only possible with help from the unconscious. Again describing unconscious processes is always very hypnotic.

I did some other sneaky stuff with embedded commands you may or may not have noticed, but that goes beyond the scope of this article. I’m sure by now you are beginning to get the point.

Five Ways To Master Creating Hypnotic Language Patterns:

The way you become naturally competent and anything is through practice. The following are methods you can use in your persuasion practice.

1. Write Out The language patterns

The goal is to get to the point where you are not trying to use language patterns, it’s just a natural part of who you are. Writing out examples of language patterns causes you to make the hypnotic language a part of who you are. Kenrick Cleveland recommends writing language patterns for at least 15 minutes a day. Just write out sentences like:

-Listening to this information today causes understanding
-Thinking about my competition causes you to not want to go to shop around
-Focusing on what you want causes all of what I am saying to make sense
-Underneath that objection is the need to know more of what I have to offer
-Beyond the desire to talk is the desire to really connect deeply with a person
-Moreover, you will naturally come to the conclusion that this is the right choice
-The more we talk today the more you will become aware of how right this is for you.

I will eventually have a list of a lot of language patterns you can play with on my blog.

In the mean while if you really want to excel at language patterns go to any of Kenrick Cleveland’s Max-Persuasion seminars. They are priced on the high-end of the seminar racket, but thinking about the price causes you to realize just how much more persuasive you will be after attending :-)

An affordable alternative would be Kevin Hogan’s book Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan. This book starts out a bit slow, but has some excellent language patterns in the chapter on covert hypnosis.

Obvious example below:

Writing continuously causes you to naturally make these hypnotic patterns a part of who you are. Just keep writing and writing and writing until 15 minutes is up, some of what you write might seem off and that’s okay because underneath your error lies the path to true persuasion mastery. What’s really fascinating is that when you look over the patterns that you really like, it causes you to become even more excited about learning covert hypnosis, to the point where you find yourself looking foreword to practicing again and automatically using them in your everyday speech. Use

2. Hypnotic Flash cards

Putting hypnotic language patterns and trance words on little flash cards and then practice describing an emotional process are using random cards picked from the deck is a great way to rapidly make hypnotic language a natural part of who you are.

If you were to purchase Ross Jeffries Speed seduction home study course you will get a deck of flash cards that you can use to exercise using language patterns. I resisted doing it because; well I was just being lazy. It wasn’t until my friend found my cards at work one day and began practicing with them that I realized the power of this exercise. He knew nothing about persuasion other than traditional sales training and he knew nothing about hypnosis. But using this ONE SINGLE method he began to notice his sales went up!

Words that describe any unconscious process or things that happen outside of the conscious minds awareness work great. This works great with words like suddenly, realize, come to the conclusion, ponder, wonder, imagine, etc.

3. Notice The Process of Your Strong Emotional States

Reading the pattern I made up above again causes you to quickly notice that describing a state that resonates with a person’s values and trance words, is the keys to hypnotic language. The way you can practice this is by taking time to describe your own states.

Here’s a tip on how to do that. When describing a state think of where it happens, how it happens, how fast does it happen what does it lead you to conclude.

Here is an example:

You are at work sitting behind a desk, thinking about the task you need to do. When all of a sudden you feel hungry. At first you put it off, perhaps you want to get things done, or it’s not quite lunch time yet, and this causes that hunger to quickly begins to build and move from your stomach up your throat and into your mouth. Until you find yourself desperately craving that warm juicy meal. You might even begin to just stop what you are doing and imagine just how good it is going to taste that delicious snack you’ve been waiting for. And the more you see yourself eating in your mind, the more you become overwhelmed by this incredible hunger until you naturally come ot the conclusion that you need to eat now.

Hungry? Me too.

You go in and out of trance states multiple times throughout the day, why not use them to become master at putting other into trance?

4. Listen to and model the masters

Surprisingly, what I feel really caused me to cross over from just using language patterns randomly and into the land of using becoming a hypnotic language pattern artist was simple listening to the masters like Kenrick Cleveland, Richard Bandler, and Ross Jeffries. Maybe it’s some strange personal development law I’m making up but I now believe that if you listen to the way they talk long enough eventually you will use the same language they do.

5. Analyze Meta-Processes

Meta means underneath or beyond. The more you think about the drives and emotions people have beyond and underneath all the actions they make, the more you will understand how to use criteria and trance words. Think of the action or the state that is your cake and you want them to tell you your recipe. If you want to create connection in others, find out how they get connected by asking elicitation questions. Examples of elicitation questions are “How do you know when you X?” “what’s it like when you X” or “What’s important to you about X”

Popularity: 12% [?]

Persuasion and Covert Hypnosis VS. Sales Training

Friday, January 4th, 2008

You might be wondering what the difference between persuasion training and traditional sales traning  is.

The biggest difference between persuasion and sales is that sales training is usually specific to one particular product and or can only be used in sales in general.  Persuasion delves deep into the way humans mind work, and explains why we do what we do.

Sales skills are useful in limited arenas, but persuasion skills can be used with anyone in any context and when ever you are getting someone to do what you want them to do.

Sales training also usually relies on features, benefits, and closing.  This is quickly becoming less and less effective in the marketplace.  Features and benefits are just saying along list that your prospective clients and customers may or may not even be interested in.  Features and benefits is  throwing a bunch of stuff on the wall and seeing what sticks in hopes of getting a sale.  This old-school style of persuasion turns most people off because it makes you sound like a used-car-salesperson.

Here is what persuasion master Kenrick Cleveland says about in his article Seeing What Sticks: The Problem With Features and Benefits this approach to traditional sales training:

“It brings to mind the character of Gil Gunderson on ‘The Simpson’s’ who is a hapless and nervous salesman who uses old-fashioned techniques to no avail. He sweats, he begs, he lists all the reasons why you should buy the product he’s selling or the house he has listed or any number of things (he’s had dozens of jobs), and he always ends up failing because it’s all about Gil. It’s never about his prospect or their needs.”- Kenrick Cleveland

Persuasion fueled by covert hypnosis when used effectively has power to capture and lead a person’s imagination and core desires.  This type of persuasion means using your language, gestures, and intention to communicate with a person’s unconscious mind and put them into a buying trance. 

To me features and benefits sales appeals to a person’s logical mind, while persuasion appeals to a person’s emotional mind.  If you know even a little about hypnosis by now, then you probably know that the unconscious mind is the one in charge, and that’s the one you should cater to. 

Even the weakest salesperson has heard the popular sales mantra; people buy for emotional reasons and justify them with logic.  In other words go for the emotion, sell to their values and criteria. Covert hypnosis shows you a system to do just that.

Popularity: 1% [?]

Humor and the 7 Most Persuasive Advertisements of 2007

Friday, January 4th, 2008
There can never be enough said of the virtues, dangers, the power of a shared laugh.  ~Françoise Sagan

Why are funny commercials the most memorable ads?  Why are the funniest guys getting the most girls?  Why are salesmen that can make their customers laugh closing more?

Laughter is a type of trance state.

Funny ads are always incredibly hypnotic because laughter is a very powerful state that our unconscious mind associates with feelings of fun, playfulness, detachment, openness, etc.

Laughter is powerful.  If you can make the people you are trying to persuade laugh, they will automatically anchor those same positive emotions from laughter to you or your offer.

In short, find a way to MAKE EM LAUGH! 

Here is my collection of the most persuasive ads I have found in 2007, and they all had me in stitches, enjoy:

7. She told me we couldn’t afford beer anymore

 

6. Clever Sexy Jeans Ad

See the larger version of this ad 

5. Funny Viagra Ad

4. Happy Fathers day from Durex Condoms

3. Funeral Ad on Train tracks

2. FedEx Ad

1. JBS Underwear (Worlds First Men’s Underware Ad with Women as Models)

Popularity: 2% [?]

Welcome To Persuasion Artist

Hello, my name is Bill "Persuasion Artist" Alexander. I am an avid student of persuasion and Influence.

I have a strong fascination for the mind, and I am passionate about the words, actions, and energies that influence the minds of others.

This is a blog of my insights on capturing and leading the imaginations of others using psychology, hypnosis, NLP, suggestion, and subconscious communication. I’ve been called a genius and I’ve been called dangerous.

All powerful forces can be used for good or evil. I encourage my readers to use these strategies for good and not in a harmful and manipulative way. Please see my Warning for more on ethics and persuasion.

Keep an open mind, feel free to ask me anything, I respond to all comments quickly, and I encourage and welcome intelligent discussion and debate. The content here is all free, so enjoy. More

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