Beyond Covert Hypnosis: The Hypnotic Power of Congruence
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They may forget what you said, but they will never forget how you made them feel.” -Carl W. Buechner
Many people want to learn how to use conversational covert hypnosis to be more effective in their persuasion. Don’t get me wrong, hypnotic language patterns are an important part of the covert persuasion process. However, I could give you list after list of hypnotic language patterns, and covert suggestions and commands, but if the hypnotic suggestion is not said in a way that really moves a person, it has no power.
It is not only hypnotist’s words but the way he delivers the words that capture and lead the minds of others.
I am going to give you a persuasion tip so valuable that if you learned only this one skill, you would be more persuasive and more influential than someone who knows all of the slickest hypnotic language patterns.
People are Moved by Congruence
A lot of people hear the word persuasion or covert hypnosis and their gut reaction is to associate it with doing and saying things that are sneaky and manipulative where hidden underneath your words is some malicious agenda.

photo credit: Take My Hand
To me, persuasion is all about the opposite of what most people perceive it to be. The greatest persuasion artist I have ever known was also the most honest.
I know it might sound hokey, but I firmly believe to be that top salesman, or charming and charismatic person you want to be socially, you must speak from a sincere heart. In persuasion what we call this authenticity is congruence.
In psychology and NLP (Neuro-linguistic programming), congruence could be defined as rapport within oneself, or internal and external consistency, perceived by others as sincerity or certainty. - Wikipedia
If you want to move, persuade and influence people you must speak with congruence. Congruence is when your words match your overall vibe.
When you persuade with congruence you radiate a confidence and conviction in yourself and your product that makes you irresistible to your prospects.
Fundamentally the key to being congruent is believing in yourself, and your product. Obviously, if you don’t believe in your product then you really shouldn’t be selling it.
Congruence With The Hypnotic Language Patterns

photo credit: Zed.Cat
There is another level of congruence that I would like to share and that is at the level of the hypnotic language patterns. As you study covert hypnosis you will realize that you are using precise language that speaks to people’s imagination and emotions.
Hypnotic language patterns are not magical words that if you say they will automatically put someone into a buying trance. The patterns must be used with skill and art in order to be effective.
I have heard some people say that they tried using language patterns, and they did not work, or they felt weird talking like that. In my experience if someone is struggling with language patterns in their persuasion, 90% of the time it’s because they are being incongruent.
Imagine a man using these language patterns to attract a women. Imagine him as a guy who has a wimpy high toned voice, his voice trembles with insecurity as he speaks, he also can’t make direct eye contact with a beautiful woman for more than half a second, and his knees are shaking with immense fear.
Now imagine him using the seductive and romantic lines of legendary lover of Don Juan DeMarco to attract the woman.
The girl would probably laugh in his face, as heobviously is trying to be someone he is not.Naturally he would sound incongruent.
He would be epitome incongruence.
Here is another example. The following phrase is a hypnotic language pattern called time distortion:
”Imagine a time in the future where you are successful working with our company, and looking back on this moment as having been the start of it all “
Now if you are using this pattern and you are genuinely excited for this person, because you have a legit solution you will naturally in your mind go into the future with them and your excitement will power the pattern and multiply the effects.
Obviously if you are in your head saying “I hope they like me” or “this is the 12 client I’ve met with today, just buy them damn thing already”, or “gee, I hope this sneaky covert hypnosis stuff I learn from Bill works” you are not being congruent.
How do you fuel your words with congruence?
Here is a Secret I Learned from Watching Actors about Congruence

photo credit: Act n. 2
Good actors are some of the world’s most powerful hypnotists. A good movie will make you go into a trance of laughter, attraction, fear etc. Think of a movie you really enjoyed, what were the strong emotions you felt, even though your conscious mind knows it’s all fake!
Now, good actors are not just reciting memorized lines and then thinking up a cool way to say the line. That would bore the heck out of the audience and themselves after the first few performances; some actors have to do plays hundreds of times.
How to they keep that emotion alive? How do they keep the audience engaged? Many of them use a strategy called the Meisner technique where they make themselves really feel the emotion from something they have personally lived.
If an actor’s character is in love, they think of a time when they were in love in their real world. If the actor is enraged, they think about what really would upset them. They do this in such a way that it doesn’t even become ‘acting’ in the pretending sense. They use their imagination in such a way that they are going through a real and powerful emotional state inside.
As a result they move the audience to those same powerful emotional states as well.
Creating Powerful Emotions Inside People’s Minds with Congruence

photo credit: Audience in Red
When you are using the hypnotic language patterns I would encourage you to use a similar strategy as actors to move people to powerful emotional states.
The persuasion mantra here is: You can’t lead anyone into an emotion unless you go there yourself first.
As you say the language pattern feel for yourself what you are describing and it will naturally lead them there as well.
If you are using a cause and effect language pattern to induce excitement in your prospect by saying, “speaking with me today about this opportunity causes excitement” think of a time when you were excited, feel your own excitement and speak the language pattern through that emotion.
After all people aren’t only buying your product; they are buying the feeing that your product will give them. Anyone in sales has heard the famous sales philosophy; people buy for emotional reasons.
When you get yourself emotional about what you are selling and allow yourself to feel the energy of the positive powerful emotions behind every hypnotic phrase you will be congruent. And the more congruent you are the more you will get the results you want in persuasion. In such a way that you will quickly notice your sales, success and income increase to levels beyond what you thought was possible.
What Do You Think? Or Rather, How do You Feel?
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2 Responses to “Beyond Covert Hypnosis: The Hypnotic Power of Congruence”
By Sue on May 12, 2008 | Reply
Ah, this does clear up the confusion I felt the first time I stumbled here (8 tips post). It’s hard for people to get past the widespread negative beliefs of hypnosis and influence. Yet if you were to say ‘how to charm the pants off anybody’ they’d all be on board. It’s about the same. There are sweet-talkers, charmers, and smooth-speakers, but as soon as you say ‘hypnosis’ their feathers puff and they start to cluck their tongues at it. I think they should keep in mind that sometimes the goal is to make everybody happy or to create a win-win situation than to merely get what you want from other people.
Or, simply, as Gandhi said, “You must be the change you want to see in the world.”
By Nightmajic on May 13, 2008 | Reply
Another great post. Your quote from Carl Buechner really sums up a lot for me. And it seems you can’t realistically evoke a certain feeling in a person, if you’ve never experienced those feelings yourself. I’m going to take a look into this ‘Meisner technique’.