Persuasion Artist

Written on May 20, 2008 – 9:17 pm | by Bill |

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You are going to want to bookmark this one guys. I have compiled a list here, in no particular order,  some of my favorite NLP, covert persuasion, conversational hypnosis, and covert hypnosis strategies.

This is one of my best posts on this blog to date. Never have I crammed so many different persuasion strategies into one post. I sincerely hope enjoy these juicy persuasion tips.

These strategies will not make you a persuasion master that is able to spin words into gold overnight, but it will give you a firm idea of what the most powerful and potent covert persuasion strategies are built upon, as well as reveal the fundamentals of the art and science of persuasion.

These persuasion fundamentals will plant some healthy seeds of knowledge in your brain causing you to continue learning and practicing the art and science of persuasion in a way that gets you the results you desire.

Some of these strategies might seem as foreign as learning Algebra in Klingon, but you can relax in knowing that everyone who has gotten powerful positive results using this material has been there as well.

Quick Word to the Haters:

photo credit: Lafayette Hater

Whenever I write a post like this, where I lay out the hard-core covert persuasion strategies on the table, I get a lot of positive and negative feedback. So I will take a moment to address the haters.

A lot of you critics and naysayers read this type of post and think “oh, that wouldn’t work one me.” Or “I’m so smart; I’ll catch someone doing that”

To all my un-fans and anti-readers, I say to you with a large grin on my face, how do you know these strategies won’t work? Maybe it will. Maybe you are the kind of person who always knocks things before you give them a fair and intelligent assessment.

Did you know that even now as you read this post there are people around the world using these same skills for sales, marketing, even seduction?

Well, I gotta tell you in the right context, in a way that wasn’t obviously manipulative, and with a persuasion artist who knows what he’s doing it can and will work. In fact, if you live in America it most likely already has worked on you through the media.

Even you don’t see yourself using these strategies of persuasion I would encourage you to at least learn the basics of persuasion so you will be aware of when it is being used you are being used on you in a negative way.

Once I learned these strategies I felt like Neo the first time he saw The Matrix. I was able to hear them all over the radio and in TV commercials; I could hear people who don’t study the art of persuasion using them unconsciously. Believe it or not, some people talk like this without ever reading one book on covert persuasion, we call them naturals.

I even heard one of the 2008 presidential hopefuls using one of these patterns! Trust me it, she is NO natural. LOL, and it doesn’t seem to be helping her too much in the primaries.

Bragging-Right 2008 by Bill Alexander

I will also say that I have full license to brag about all of these techniques, because none of them were invented by me. As a Persuasion Artist I paint the picture, but I didn’t invent paint. This article is not me speaking it is the ideas of from the results of decades of trials by hypnotists, therapists, NLP practitioners marketers, psychologist, masters of the mind and persuasion geniuses.

So when you really think about these covert persuasion strategies, you will naturally realize it’s not Bill Alexander speaking but the voice of wisdom, experience, and truth speaking through Bill Alexander.

photo credit: Mind Control

Stacking Stories:

Stacking stories is telling a story inside of another story, inside of another story so that the conscious mind can’t keep up with what is going on and goes into a light trance. Notice the way my article How to Combine Hypnosis with Stories for Covert Persuasion DYNAMITE is written for an example of this, as well as how to use hypnotic language with story telling as well.

Sub-Modalities:

This is an advanced strategy that I have not used yet, but would love to learn. Richard Bandler the co-founder of NLP discovered that people place different beliefs in different places in their mind.

For example, when you think of something that you believe is absolutely true you and you imagine it, you might see that image directly in front of you. When you think of something you wouldn’t like to do you really don’t want to do, you might see the image of it in the lower left corner of the screen of your imagination.

The neat thing for persuasion artists, is that we can use this by eliciting where they place in their imagination things that feel good, or things they take immediate action on and use language and or physical gestures to place ourselves or our product in that place. Or we could elicit from them where they put things that used to me true but no longer is true, and place our competition there.

I know this is heavy, so here is a video if Kenrick Cleveland displaying persuasion with sub-modalities.

Embedded Commands:

Embedded commands are commands hidden in a sentence and are marked out by a change in voice tone or physical movement and meant to deliver those commands to the unconscious mind without the awareness of the conscious mind.

Example:

• What would it be like to get really excited about learning persuasion skills?
• I’m curious as to whether you begin to feel curious about these covert persuasion skills to the point where you feel compelled to use them.
• I wonder how quickly you’ll feel the anticipation to persuade and influence others where ever and whenever you want.

Values Hierarchy:

Elicit their values in a company, product, relationship, opportunity etc. Then ranking them in order of importance, and then stating them back to them in order of the least important to the most important, and as you use a tone that amplifies that feeling they get from the value it will intensify the feelings. Then you will link those intense feelings to yourself or your product using binder commands and or physical gestures. (see binder commands below)

Anchoring:

Anchoring is one of the easiest and most profound strategies of covert hypnosis. In essence you are creating an emotional button for a person, that you can push any time you want them to feel a certain way. You elicit a state, and then you link or anchor that state to a specific gesture, sound, or object.

An example would be using good tonality say “think of a time you self really relaxed, what was that like?” then as you see them going to the state make a unique hand gesture. Now every time you want them to feel relaxed you make that unique hand gesture.

Check out my post Sneaky Persuasion: 4 Unconventional (and Slightly Badass) Ways to use Anchoring for more on anchoring

Personal Disassociation:

This one you have to try to believe, but trust me it really works, and it is so easy you can probably do it today. You might not even realize it but when you say something that elicits a negative response from someone, or offends them, or breaks rapport etc. that person is going to unconsciously associate that emotion to you.

When you state something that gets a negative response from a person you can detach that negative response by physically moving your body from where you were sitting or standing.

An advanced strategy I am experimenting with is after I move from that spot I will point to it whenever I talk about my competitor.

photo credit: Mind Control

Time Distortion:

A conventional persuasion strategy is to use the painting of a beautiful picture of what you want your prospect or client to experience with your product as bait, in such a way they are compelled to bite on the bait and take action. This works because people generally will not take action on what you want them to do unless they can clearly see what the outcome will look like for them.

Persuasion Artists take this strategy a step further. We use what hypnotists and NLP practitioners call time distortion. Time distortion is placing a subject mentally in the future where they are enjoying the decision they made and looking back on the interaction with you being the catalyst for it all.

In persuasion we do this by getting subjects to imagine that same bright future and then leverage that even more powerfully by making their self from the future look back on the image of us interacting as if it were the past and that working together, buying X product, or having X experience was what caused it all.
This works wonderfully because A. It elicits a light trance state for suggestions embedded commands to go into the unconscious without resistance B. It presupposes that they are going to love what you want them to do. and C. People do not resist a decision they have already made.

“Imagine a time in the future, and looking back on this moment having been the start of it all.”

Binder Commands:

This type of command works exactly in the same way embedded commands work, except they are used to link an emotional state to a specific person, thing, or an action.

Like me, to me, do it, now, with me, experience that, taking place now etc. are examples of binder commands

Here is an example I took from my article “How to Create Your Own Hypnotic Language Patterns. I bolded the part where I used the binder command:

The other day I was talking with my friend Brenda and she was telling me a story about her girlfriend named Shelly, and she said “Isn’t it interesting when you are meeting someone for the first time and you suddenly reach that point in the conversation where something inside you just naturally clicks, it’s like a part of you can begins to realize that you really want to spend time with this person, while another part of you can look forward to moments where you’re laughing, and good times you’ll be having together. And underneath all of that you are just having fun and this causes you to begin feeling really good. With me it’s a little different, I really have to get to know a person first and then feel really and comfortable around them.

Tonality:

This is a simple, but vital part of the persuasion process. In order to be effective at persuasion, your tonality must match the state you are working to elicit. I call this congruence; I wrote a whole article on congruence called Beyond Covert Hypnosis: The Hypnotic Power of Congruence

Also, dropping your tonality to mark out certain words or phrases in your speech to bypass the conscious and send messages (embedded commands) directly into the unconscious mind of the subject or client. In the following example I put the embedded commands in bold:

“Notice this SIGN of quality. And you know we are offering you a good deal, if you HEAR what I am saying.”

Naturally the words Sign and Here would be where you drop your tonality. Obviously making SIGN HERE the embedded command.

photo credit: Subliminal Message

Strategy Elicitation:

This is finding out the unique behavior that this individual need to experience in order to take action. In sales I call this eliciting a buying strategy. You could ask questions like:

“Out of curiosity, have you purchased a product like this before?… and just so we are on the same page, how did that work or how did you know it was the right product for you?”

Then they might respond by saying, “oh, fist we did a little research online but that was frustrating, so we went to a few stores and heard the salesman’s spiels at different stores, all the prices were about the same, so we just bought from the salesman we liked the most. The product we chose seemed to fit our needs the most, and seemed like a good value, and it just felt right”

Now, what I do here is I cater my presentation to what I quickly gathered from them by eliciting their buying strategy.

In the example above I know that research online was frustrating so they might not be interested in detailed technical specs features, so I will make that part of the presentation as short and sweet as possible.

They shopped around so they obviously are price conscious, so I would do everything needed to convince them that we have fair pricing.

I would also get rapport the best I can because they seem to buy from people they like.

And finally I would use every covert persuasion strategy I have to elicit a state of a gut feeling that is just right.

Mirroring:

Matching externally the subjects vocal attributes, breathing, posture, physical gestures, representational systems, etc. is a classic way to gain rapport with people. You can also match values, by eliciting those values and simply agreeing with those qualities. See my article on rapport for more on this. See my popular article 8 Covert Methods to Instant Rapport and Charisma with Anyone Fast for some advanced matching strategies.

Presuppositions:

A presupposition is a statement or question that presupposes something or things have to be true in order for a statement to make sense. Combine presuppositions together for maximum effect, but only utilize when you are in rapport and have already elicited a light trance state, otherwise they will either overwhelm a person or you will just piss em off.

Example: “After we have talked about this opportunity and you find yourself completely compelled to buy, I wonder how easily you will find yourself imagining how good it will feel to work with us.”

Here are some more examples of presuppositions from my article How To Create Your Own Hypnotic Language Patterns

• Listening to this information today causes understanding
• Thinking about my competition causes you to not want to go to shop around
• Focusing on what you want causes all of what I am saying to make sense
• Underneath that objection is the need to know more of what I have to offer.
• Beyond the desire to talk is the desire to really connect deeply with a person.
• Moreover, you will naturally come to the conclusion that this is the right choice.
• The more we talk today the more you will become aware of how right this is for you.

photo credit: when I say Constantinople

Quotes Patterns:

Stating what someone else said and using that to create a state in a person, is one of my favorite tools because it allows you to say things that you might not be able to say directly. This works very smoothly because you are not saying the commands yourself, it is what someone else said, and therefore it generally is received with less resistance.

And even if it doesn’t get your outcome, you have separated yourself from it in advance. I personally have experienced my results with embedded commands go through the roof as soon as I hid my commands in quotes.

Example1: “The other day I was talking to another client of mine and she said right before she decided that this was right for her, she likes to just stop for a moment, and go inside and imagine just how good it’s going to feel to experience a product like this.”

Example2: The other day I was talking to my best friend John and he said, “Isn’t it interesting how a part of you can come to the conclusion that you really want this, while another part of you can begin to get excited about all benefits an experience like this provides.”

Creating Parts:

Have you ever heard someone say “Part of me wants this, while another part of me wants this” or “Part of me wants to go on a diet, while another part of me wants to just go home and watch TV.” This ambivalence is because people are running into their unconscious habit patterns. The conscious mind wants one thing while the unconscious mind wants another. You can use this psychological pattern to over come objections.

Get past objections by saying “I know a part of you wants to shop price, but I know that there also is a part of you that does want to buy this now. Because that part has heard everything were are talking about today and knows the value of what you are getting from us.” I then would build up praise and support that part to the point where the objection has no ground anymore.

Double Binds:

Double binds are giving someone two decisions but both decisions lead them to what you want them to experience. This illusion of choice is heard in the mouths of car salesmen across the country as they attempt to close their customers. “Would you like to buy now or should I just get started on the paperwork?” *sigh* please, don’t employ this direct and manipulative method it just annoys people.

Instead I use double binds to lead people into different emotional states, and I use it as indirectly as possible so that I don’t get any resistance.

I don’t know whether you are beginning to feel excited about this opportunity, or just feeling really good about or company, but either way etc…etc…etc.

Comparison Patterns:

The strategy here is to compare two similar but different sates (one of which is the state you want them to go in) and then you use describe that state and amplify it with embedded commands, language patterns, and presuppositions, etc.

“The other day my friend was talking about the difference between liking a product and loving a product, and he said…”

“Have you ever though about the difference between will and willingness, see a lot of people think they are the same thing but actually…

“Have you ever thought about the difference between anticipation and compulsion? ”

photo credit: stop-look-hypnosis

Pacing and Leading:

The art of pacing and leading is stacking truisms and then strategically throwing in suggestions to take them in a new direction. It’s pretty slick. You do this by stating undeniable truths a person cannot argue with in their internal or external environment. Then lead by adding a new idea or action you want them to take. Read my article Covert Persuasion Tip: Using pacing and leading to persuade for more on this.

Softeners:

Some of the criteria and elicitation questions in covert persuasion can seem like strange questions when said the wrong way. If you are in car sales and you ask a prospect “what is important to you about a car?” in the same tone you ask what color car are you looking for? people will look at you funny.

If you are on a date and you ask “where exactly in your mind you do see us having a great time together” in the same tone you ask where are you from, it will probably be your last date.

Part of what helps this is having good calibration, which comes in time as you develop your persuasion instinct.

I cover calibration in my article Persuasion 101- 3 Fundamentals of Persuasion You Have to Know but another strategy that will allow you to ask these types of unique question is softeners.

It is super easy to ask these questions when you use softeners. Before asking an elicitation question soften the question by tagging phrases in front of the question things like, “I am curios… I am wondering… just so we are on the same page… or I like to understand people I work with so just so we are clear…”

Tag Questions:

I was reading an article about an NLP trainer named Jaime who was telling a story of two girls from London arguing. She said that most of the girl’s sentences ended with the word “innit?” Now, being American to me “innit” sounds like a funny way to butcher the phrase isn’t it, but the NLP trainer recognized something profound underneath the language.

You see, “innit” is an abbreviation of “isn’t it”, & putting “isn’t it” on the end of a sentence makes the sentence difficult to disagree with, doesn’t it.

“Isn’t it” is an example of a tag question, & using tag questions is a great way of making it easier for people to agree with you &, after all, you want people to agree with you, don’t you. This seems to have something to do with the fact that you introduce a negative into the situation, & negatives get processed differently neurologically than linguistically (“isn’t it” is an abbreviation of “is it not”, which is a particularly cool / weird sounding tag question, is it not?.) -Jaime Smart

What I do is say tag questions in a commanding tone instead of like a question; I also nod my head which is a non-verbal cue for agreement.

Embedded Tag Questions:

Combine the power of tag questions and embedded commands and you have embedded tag questions.

Example: Don’t worry if these persuasion strategies sound strange or confusing, or even weird. Even if a few of these persuasion strategies seem a bit advanced that’s okay, because the more you read this blog the more it just makes sense. Doesn’t it feel good to have a resource like this to quickly and easily learn these persuasion strategies?

This was a great article wasn’t it?

What Are Your Thoughts Guys? I’m All Ears. Leave a Comment and Share Your Perspective.

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