Watch over my shoulder as I create a hypnotic language pattern using key conversational hypnosis fundamentals, in this post I’ll create a language pattern and you will see exactly the formula I use to generate it. This is going to be like a cheat sheet that you can use to create your own hypnotic language patterns that is far more organized and structured than my other post How to Create Your Own Hypnotic Language Patterns. Persuasive Themes
So you are talking with someone you would like to influence about the weather, or a movie, or things you are both interested in, or whatever and you find something that you can use to start a language pattern. You want to start talking about something interesting, something that is rich with meaning and or requires imagination.
Examples of good conversational themes:
Progress
Improvement
Communication
Transformation Sales
Inspiration
Spirituality
Motivation
Attraction
Adventure
Happiness
Vacations
Exotic Places
Doing what you love
Relaxation Dreams
Poetry
Arts (dancing, singing, acting etc)
Love
Destiny
The Mind
Desire
Passion
I live in Los Angeles and there are a lot of actors here, so I’ll use that one. So lets say she’s an actress and she’s talking about how much she loves acting. So I am going to use acting as the focus of my pattern.
Transitional Phrases
Once you have your theme picked out the next thing you do is transition smoothly from the current topic to your language pattern topic, by using a transition phrase, so it sounds more natural and conversational.
Here are some examples of transitions:
It’s just like
This reminds me of
This makes me think of
Here is something else
It’s interesting you mention that because…
It sounds a lot like…
Another fascinating story is…
Now this goes right along with what you were saying…
Since we’re on that subject
We can also look it this way.
So perhaps in the acting example where I can tell she is really passionate about the art of acting I might start by saying.
I can tell you really love acting. It reminds me of…
Quotes are Your best Friend in Persuasion
I love quotes because you can get away with saying pretty much anything by saying someone else said it. I use quotes so I can separate myself from what is being said, as well as you some other persuasion strategies I’ll mention in a moments.
Here are some examples of ways to structure quotes:
My friend, sister, cousin niece, etc. was saying
This (some guy girl) was saying
A teacher of mine once said
I was watching this show the other day and the person they were interviewing said
I was having a dream the other night and this person in my dream said
I was reading an article, book, magazine and the writer/ author said
I also like to put quotes within quotes, like “I was watching a TV show and they were interviewing a man who was an expert in psychology and he was telling a story about a little boy who overcame blindness, and this little boy said…” it is easy to put quotes in quotes and when you do the conscious mind has trouble keeping up and this confusing creates a light trance state.
Now when I add quotes my pattern becomes:
I can tell you really love acting. It reminds me of article I was reading the other day, and the author was talking about acting and actors and the difference been actors and great actors. He said actors memorize their lines find a neat way to say them and then just parrot what they memorized when the camera starts to roll, but great actors he said experience acting in a totally different way.
Great actors he said memorize the lines, but they have no idea how they will deliver the line when the camera starts to roll because they are totally in the moment. You know what it’s like when you…
I cheated a little here and added another strategy that I didn’t intend to initially. I compared two things that are similar but different. Whenever you compare two things that are similar but different it forces the person to listen very closely to what you are about to say, this narrowing of focus also adds to the trance state.
Pronoun Sifts
Part of the reason for using quotes is that now you can use the I YOU shift. If you don’t remember what the I YOU shift is it is talking about something your or someone else has experienced and using your language to speak about it in the second person. So instead of saying I feel relaxed when I go on vacations say I love going on vacations, it’s like you can just leave your world behind and you can step into a place of relaxation and peace.
This is so irresistibly persuasive because the unconscious mind does not know which you you are referring to and treats it like a suggestion.
Here are some examples of I You Shifting also called Pronoun Shifting:
Hypnotic lead in are any type of phrase that requires a person to go inside and access their imagination. Any time you say something require use of the imagination the person must go into a trance.
A hypnotic lead-ins here are some examples:
Imagine yourself
Pretend that you
Think about how you
Notice yourself
Observe yourself
Let yourself
Allow yourself
Anticipate what it would be like
See yourself
Allow yourself to
Give yourself permission to
Imagine what it is like to
Realize what it is like to
Realize what it is like to
Utilize your ability
Embrace your ability
Access your ability
Expect to choose to
Decide to
Commit to
Begin to
Beginning to
Start to
Here is my example with pronoun shifts and hypnotic lead-ins:
I can tell you really love acting. It reminds me of article I was reading the other day, and the author was talking about acting and actors and the difference been actors and great actors. He said actors memorize their lines find a neat way to say them and then just parrot what they memorized when the camera starts to roll, but great actors he said experience acting in a totally different way.
Great actors he said memorize the lines, but they have no idea how they will deliver the line when the camera starts to roll because they are totally in the moment. You know what it’s like when you are on stage and…
Descriptive Language
Now the next step is one of my favorites because this is where persuasion becomes an art, using beautiful and descriptive language that creates a state. You do this by describing a state very thoroughly. If you say it with tonality that matches the state the person will go into that state.
To describe a state ask your self questions about the state you want to create ask
What triggers it?
How does it happen?
Where does it happen spatially or in the body?
How quickly does it happen?
What does it lead to next?
So when I add descriptive language to my pattern:
I can tell you really love acting. It reminds me of article I was reading the other day, and the author was talking about acting and actors and the difference been actors and great actors. He said actors memorize their lines find a neat way to say them and then just parrot what they memorized when the camera starts to roll, but great actors he said experience acting in a totally different way.
Great actors he said memorize the lines, but they have no idea how they will deliver the line when the camera starts to roll because they are totally in the moment.
You know what it’s like when you are on stage and you are in that beautiful magical moment right before you get on to perform you feel that adrenaline rush flowing all through your body . And then (snaps fingers) instantly your mind just goes to a different place, a place where you aren’t worried about what people think, you aren’t thinking about what happened yesterday, you aren’t worried about tomorrow, you just step into that magical place inside your mind…
Embedded Commands
Next come the embedded commands. If you want a quick lesson on embedded commands I just posted a video tutorial about how to use embedded commands. Remember that embedded commands work best in patterns, so try to use at least three.
Here are some examples of embedded commands.
Feel Better
Find solutions
Make progress
Achieve your goals
Do your best
Become calmer
Change
Enjoy life
Have fun
Be at peace
Feel successful
Feel good
Feel happy
Appreciate yourself
Feel stronger
Buy now
Listen to me
Believe me
Trust me
Like me
Open to me
Do it
Go for it
Here is my hypnotic language pattern example now with embedded commands.
I can tell you really love acting. It reminds me of article I was reading the other day, and the author was talking about acting and actors and the difference been actors and great actors. He said actors memorize their lines find a neat way to say them and then just parrot what they memorized when the camera starts to roll, but great actors he said experience acting in a totally different way.
Great actors he said memorize the lines, but they have no idea how they will deliver the line when the camera starts to roll because they are totally in the moment.
You know what it’s like when you are on stage and you are in that beautiful magical moment right before you get on to perform you feel that adrenaline rush flowing all through your body . And then (snaps fingers) instantly your mind just goes to a different place, a place where you aren’t worried about what people think, you aren’t thinking about what happened yesterday, you aren’t worried about tomorrow, you just step into that magical place inside your mind where you just become one with the moment to the point where you begin to feel free, just completely free.
And the more you feel free the more you feel passion the more you feel passion the more you feel that feeling of being in the moment…
Anchor the State to You Using Binder Commands
When you use your language to anchor the state you created to yourself, you will be associated with all those good feeling emotions.
Here are some examples of binder commands:
…Now…
…Right Now…
…Here…
…Now, here…
…To me…
…With me…
…And me…
…For me…
…before me…(be for me)
…Me and You…
…Like me…
So now my hypnotic language pattern is complete using persuasive themes, transitions, quotes, pronoun shifts, hypnotic lead-ins, embedded commands, descriptive language, and binder commands:
I can tell you really love acting. It reminds me of article I was reading the other day, and the author was talking about acting and actors and the difference been actors and great actors. He said actors memorize their lines find a neat way to say them and then just parrot what they memorized when the camera starts to roll, but great actors he said experience acting in a totally different way.
Great actors he said memorize the lines, but they have no idea how they will deliver the line when the camera starts to roll because they are totally in the moment.
You know what it’s like when you are on stage and you are in that beautiful magical moment right before you get on to perform you feel that adrenaline rush flowing all through your body . And then (snaps fingers) instantly your mind just goes to a different place, a place where you aren’t worried about what people think, you aren’t thinking about what happened yesterday, you aren’t worried about tomorrow, you just step into that magical place inside your mind where you just become one with the moment to the point where you begin to feel free, just completely free.
And the more you feel free the more you feel passion the more you feel passion the more you feel that feeling of being in the moment…Now with me I never had been interested in acting but I can see why people like you love it so much.
I know there are a lot of men who want to learn persuasion, conversational hypnosis for dating and seduction. I know because I get emails and comments every other day asking about how the persuasion patterns can be used for getting girls.
I have mixed emotions about teaching persuasion and dating. On one hand I know that for the most part there is nothing harmful in teaching this and when used properly it not only enhances your ability to attract the object of your desire, but it also makes her experience more exciting, pleasurable and fun for her, because you will be able to talk in a way that makes her feel things that no man has ever been able to make her feel.
When I got the hang of this and began using it in dating I quickly learned that women love a man who talks with hypnotic language. They say I love the way you talk, or the way you talk is turning me on, or wow you really know how to turn a girl on, or the way you talk is so sexy.
I don’t know if it is because women love a man who knows how to control his voice, or women love a man who talks about more deep and interesting things, or perhaps it is that a big part of it is that women want to talk about sex, they just don’t want to talk about it the same way guys do. Women seem to enjoy talking about sex in a vague and ambiguous way.
Persuasion and hypnotic language skills will allow you to become very smooth in your language so that you can flirt using hypnotic language in a way that is exactly that, you are obviously talking about attraction, sex, and desire but only using metaphors and stories.
It’s pretty freakin cool!
On the other hand, I know the down side to men using these hypnotic language patterns for attraction an even seduction is that they fall into the trap of relying only on covert hypnosis to attract women. I am sorry but that would be really lame. Unfortunately I feel like too many men who want to learn this type of persuasion fall into this category.
If covert persuasion is all you have in your dating arsenal then you are going to be in for a rude awakening. If you are insecure, have a low self esteem and or are using these patterns just to get laid it will back fire. I have seen so many guys fall into this trap who approach persuasion and dating like this and it just enhances their insecurities, and they become social weirdos.
I encourage you to use these patterns to generate attraction in a way that is with her best interests in mind. If you ever for one second feel like you need to use it in order to get a girl then I suggest you stop take a long look at yourself and do some work on yourself so that you are coming from a place of abundance rather than scarcity.
I have never needed used any of these patterns alone to get a women to like me. In fact most of the time I use them is when I already have her back at my place to enhance her sexual pleasure. Why? Because I don’t need persuasion to get laid. I take that back, I DO use persuasion to get laid, but I use persuasion only to persuade myself that I am the type of man that women would be thrilled to meet, date, and have a sexual relationship with.
When those are the thoughts that dominate your mind meeting women is easy.
I will have to write a whole other post about how to attract people sexually using vibe and energy you can start by reading my post on Psychic Influence to start, also read the Hypnotic Power of Congruence to learn how the most powerful persuasion artists are the ones who know all the persuasion skills with authenticity.
I am successful with the art of persuasion because I find the patterns fun and I love hypnotic language, and I know they make women feel good. In order to make women feel good you first though you must feel good about yourself. And as cheesy as it sounds it is a truth that I am proud to share with you. Attract women with your energy, vibe, and confidence, and when she is attracted use the language patterns to make her feel fantastic.
A couple weeks ago I got an email from a reader who asked me “if covert hypnosis is as powerful a persuasion tool as you claim why don’t I see politicians running for office using it?”
Well, first of all if they were any good you wouldn’t see it, what why it’s called covert hypnosis.
But that’s still a fair question. I did a little research on the speeches of some of the 08’ presidential hopefuls to see if I could spot any covert hypnotic language patterns. After a few days of digging through Youtube and Google I found very interesting things in the way Hillary Clinton selects her language.
I observed the Senator using a covert hypnosis strategy called embedded commands.
In this post I am going to explain briefly how embedded commands work, I am going to give a few examples of embedded commands I have found in the blogosphere, then I will reveal how Senator Hillary Clinton used embedded commands in a speech and book. I will also reveal the mistakes she made in using embedded commands.
Obviously I am making a strong claim here. I hear people saying “Politicians using covert hypnotic language? No way! I am sure they just are being themselves and speaking from their heart.”
Yeah right!
Contest my claim in the comment box if you like, but whether you agree with me that she is using covert hypnosis in her speech or not, if you are interested in learning persuasion this post is still a powerful case study of covert hypnosis as well as a detailed lesson about embedded commands.
The video of her using this language pattern is in this post as well so you can see for yourself in a moment. Naturally, you will want to read this entire article first to catch it in the video and so you can understand how and why she is using this language pattern.
By the time you are done reading this article you, like me, will also become aware that covert hypnosis is used my politicians.
Embedded commands, also called embedded suggestion, are hidden suggestions and commands woven into a sentence or paragraph. It works kinda like subliminal messages. Here is an example taken from my article How to Create Your Own Covert Hypnotic Language Patterns:
“…underneath all of (those powerful emotions) you are just having fun, and this causes you to begin feeling really good. With me it’s a little different, I really have to get to know a person first and then feel really and comfortable around them.”
FEEL REALY GOOD WITH ME is the embedded command.
Embedded commands work very powerfully in persuasion because you are persuading you are not communicating only with the conscious mind of a person, in fact you are mostly communicating with the unconscious mind. Hypnotic languages such as embedded commands lead the unconscious mind.
Just like the little pieces of bread lead Hansel and Gretel to the candy house, embedded commands lead a person to the action you want to persuade someone to do or emotion you want someone to feel.
The embedded command I caught hidden in Hillary Clinton’s language was YOU LIKE ME.
The YOU LIKE ME command is another way to use embedded commands that I have not shared on this blog yet, so lets take a look at a few examples of the way it is used properly before we look at how Hillary used it because she made a couple errors. Here is an exert from a seminar book my Richard Bandler the creator of NLP using this pattern in a sentence.
“Now this is my basic sales program: Induce good feeling; attach it to product. Or very importantly, you can also induce it and attach it to yourself, because you are a part of this, especially if it is a service, because you, like me, want the best for yourself. You like me want the best for yourself. Now this is a language pattern and we are going to get into those. They’re fun.” (Bandler and La Valle, 1996, p 39-40)
What Bandler did in the above example was frame the language by putting the YOU, before the LIKE ME in a way that makes sense conversationally. He did this by saying a sentence with “you, like me” in it and then explains how you are alike so the conscious mind is satisfied, but the unconscious hears the embedded command YOU LIKE ME
YOU LIKE ME as an embedded commands works because is has two possible meanings, it can be used meaning you like me as a person, or you have an attribute that is like me so you are like me. Psychologically this suggestion works because the unconscious cannot distinguish which LIKE it is and processes both.
Here is one of the ways I use this persuasion strategy is my sales:
“I really enjoy a product that has XYZ feature. I also know that YOU, LIKE ME, and so many of my other customers also appreciate this type of feature in a product.”
Here is another example I came by on a UK blog called Call Centre Helper that trains customer service associates to use NLP in customer service:
“One of our team leaders took over a call from a customer who was particularly angry. They took the time to listen carefully to the caller in full before answering: “We, like you, want to get this matter resolved for you as soon as possible”. They also said: “You, like me, probably get frustrated when things are not delivered on time.
The team leader quickly calmed the caller down. What the caller was not necessarily aware of consciously was that they liked the team leader and that the team leader liked them, simply because they had been told as much.” – From article Making NLP Work in your Call Centre
…here’s an example that could be used for seduction, its one that I’ve been thinking about using and I just haven’t gotten around to testing.. Say your meeting a girl (or guy for that matter) and you’ve got decent rapport, for example your either just meeting them or one of you is leaving.. Where a handshake might have been appropriate here’s what you could do…
Reach out your hand, before your hands connect pull your hand back and gently hold on to their hand with your other hand, look into their eyes and say “I bet YOU LIKE ME think its a bit awkward shaking hands like this, come here and give me a hug”, open up both hands, inviting them to come forward and hug you, do this with warmth and empathy and its highly unlikely they won’t come forward… exerted from the article The Psychology of Hypnotic Pattern Interrupts
Obviously there are many ways to use the YOU LIKE ME embedded command. Here are the ways I have noticed Senator Hillary Clinton using this language pattern one of her speeches and in her book:
“There’s an old saying I love: You can’t roll up your sleeves and get to work if you’re still wringing your hands. So if you, like me, are worrying about our kids; if you, like me, have wondered how we can match our actions to our words, I’d like to share with you some of the convictions I’ve developed over a lifetime”-It Takes Village by Hillary Clinton
And finally here is the way that Hillary Clinton opened one of her speeches; “I know that many of you, like me… were disappointed by recent remarks that he made.”
If you are thinking, oh I am sure that is juts her natural way of speaking and writing. Maybe, but I doubt it. The words a politician’s use can make or break them in moments,
Because of this millions of dollars is invested into consultants to make sure they are wearing the right color, have the right haircut, and to strategically selected the right words of their speeches. It is all carefully prepared and planned.
So it is possible that Hillary did not know she was using covert hypnosis in her speech, and she just delivered it the way she was instructed by her speech writer speech consultant?
Possibly, but if that’s the case Hillary’s consultants should pay extra close attention here, because here are the mistakes I think Hillary made in her use of the YOU LIKE ME commands.
Covert Hypnosis Mistake #1: She had no rapport with the audience.
I personally think it is a waste of breath using hypnotic language in a speech or in any persuasion arena in the first few sentences. You need to gain rapport in those first few moments, and if you can’t get rapport try a persuasion strategy other than embedded commands and language patterns.
Hillary used the YOU LIKE ME language pattern with in her first couple words. Like most persuasion skills, if you have no rapport it will not work and the people will reject you much in the way the audience obviously rejected her.
One of the strangest things in persuasion I have noticed is if you don’t have rapport and you use language pattern you will sound manipulative, but if you have good rapport you can use them blatantly and obviously and they will still be effective.
Covert Hypnosis Mistake #2: She used the pattern only once.
We call a hypnotic language pattern a pattern because they only work when used multiple times. Hillary used the pattern only once in the Video. In all fairness to her, perhaps she would have made it a pattern if she was allowed to finish her statement before the audience stopped her. And she did use the pattern twice in the same paragraph in her book, but I aim for the same commands at least three times in my persuasion.
Covert Hypnosis Mistake #3: She Isn’t Congruent.
In order for persuasion to be effective, your words must match your overall energy. I wrote all about it in my article, The Hypnotic Power of Congruence. People are smart and they pick up on this lack of authenticity easily.
In sales you should never sound like a salesman, you should sound like someone who cares about helping a person who needs your product solution. If you are a man persuading a woman, you should never sound like a guy trying to pick up chicks. Naturally if you are a politician, you should never sound like a politician. When Hillary speaks I feel like I am watching a politician.
Congruence always sounds like authenticity, passion, compassion, and conviction behind your words. I didn’t feel that from Hillary in this speech or any speech of hers. When she said you, like me I sure as hell feel didn’t feel like her because there was no emotion of likeness behind her words.
In my humble opinion this is where Barack Obama really had an edge over her. People say Obama is charismatic or speaks with such passion, what they are talking about is his congruence. Powerful congruence can me more hypnotic than any clever language pattern.
I have been getting some emails and blog comments inquiring on how to use embedded commands with persuasion. The next post I am working on is going to give some more info on how to use embedded commands effectively in persuasion. Hopefully this will all be ready by tomorrow. I also found a really good video on how to use embedded commands, I will also share.
Also, I am going to reveal which Presidential hopeful I believe made a poor attempt at using embedded commands in a speech, how they were using it, and where they screwed up?
A very big P.S. I will do my best to use discretion in this post as the big three things people get very sensitive about in conversation are religion, politics, or sex. Let me say I study persuasion not politics, and this is not a political blog. I do not want to make that post a political debate. I don’t care who you vote for or what party you belong too. If you are offended by my blog post about politics and covert hypnosis, then I’ll say in advance sorry no mean to offend you. If you choose to unsubscribe Godspeed.
Otherwise, get ready for a fascinating post on embedded commands tomorrow.
I got the inspiration for that while reading a post about a blogger who crashed and burned trying to use covert hypnosis via binder commands, state elicitation, embedded commands, and descriptive language to pick up a woman at a night club. Here is a snippet of their conversation:
Me: “Isn’t it funny how music can sometimes evoke those warm and pleasant feelings inside you that just make you happy to be here… with me, that’s how it works, how about you?” Her: “What?” Me: (louder): “Khm… Isn’t it funny how music can sometimes evoke those warm and pleasant feelings inside you that just make you happy to be here… with me, that’s how it works, how about you?” Her: (a bit confused and after a short silence): “Yeah, it really depends on what drugs you’re on, dude.” She laughed and left to find her friends.
Obviously that did not go so well, but I give him credit for trying. Read the whole article Covert Hypnosis Dynamics Examples if you wanna know the story and read the comment I left to helping him with a different approach to the same strategy.
In my upcoming post about how to not use covert hypnosis I’ll expand on the comment, and show some ways how to make this type of persuasion more smooth and effective, so that it is natural and compelling rather than eerie and creepy.
You are going to want to bookmark this one guys. I have compiled a list here, in no particular order, some of my favorite NLP, covert persuasion, conversational hypnosis, and covert hypnosis strategies.
This is one of my best posts on this blog to date. Never have I crammed so many different persuasion strategies into one post. I sincerely hope enjoy these juicy persuasion tips.
These strategies will not make you a persuasion master that is able to spin words into gold overnight, but it will give you a firm idea of what the most powerful and potent covert persuasion strategies are built upon, as well as reveal the fundamentals of the art and science of persuasion.
These persuasion fundamentals will plant some healthy seeds of knowledge in your brain causing you to continue learning and practicing the art and science of persuasion in a way that gets you the results you desire.
Some of these strategies might seem as foreign as learning Algebra in Klingon, but you can relax in knowing that everyone who has gotten powerful positive results using this material has been there as well.
Whenever I write a post like this, where I lay out the hard-core covert persuasion strategies on the table, I get a lot of positive and negative feedback. So I will take a moment to address the haters.
A lot of you critics and naysayers read this type of post and think “oh, that wouldn’t work one me.” Or “I’m so smart; I’ll catch someone doing that”
To all my un-fans and anti-readers, I say to you with a large grin on my face, how do you know these strategies won’t work? Maybe it will. Maybe you are the kind of person who always knocks things before you give them a fair and intelligent assessment.
Did you know that even now as you read this post there are people around the world using these same skills for sales, marketing, even seduction?
Well, I gotta tell you in the right context, in a way that wasn’t obviously manipulative, and with a persuasion artist who knows what he’s doing it can and will work. In fact, if you live in America it most likely already has worked on you through the media.
Even you don’t see yourself using these strategies of persuasion I would encourage you to at least learn the basics of persuasion so you will be aware of when it is being used you are being used on you in a negative way.
Once I learned these strategies I felt like Neo the first time he saw The Matrix. I was able to hear them all over the radio and in TV commercials; I could hear people who don’t study the art of persuasion using them unconsciously. Believe it or not, some people talk like this without ever reading one book on covert persuasion, we call them naturals.
I even heard one of the 2008 presidential hopefuls using one of these patterns! Trust me it, she is NO natural. LOL, and it doesn’t seem to be helping her too much in the primaries.
Bragging-Right 2008 by Bill Alexander
I will also say that I have full license to brag about all of these techniques, because none of them were invented by me. As a Persuasion Artist I paint the picture, but I didn’t invent paint. This article is not me speaking it is the ideas of from the results of decades of trials by hypnotists, therapists, NLP practitioners marketers, psychologist, masters of the mind and persuasion geniuses.
So when you really think about these covert persuasion strategies, you will naturally realize it’s not Bill Alexander speaking but the voice of wisdom, experience, and truth speaking through Bill Alexander.
Stacking stories is telling a story inside of another story, inside of another story so that the conscious mind can’t keep up with what is going on and goes into a light trance. Notice the way my article How to Combine Hypnosis with Stories for Covert Persuasion DYNAMITE is written for an example of this, as well as how to use hypnotic language with story telling as well.
Sub-Modalities:
This is an advanced strategy that I have not used yet, but would love to learn. Richard Bandler the co-founder of NLP discovered that people place different beliefs in different places in their mind.
For example, when you think of something that you believe is absolutely true you and you imagine it, you might see that image directly in front of you. When you think of something you wouldn’t like to do you really don’t want to do, you might see the image of it in the lower left corner of the screen of your imagination.
The neat thing for persuasion artists, is that we can use this by eliciting where they place in their imagination things that feel good, or things they take immediate action on and use language and or physical gestures to place ourselves or our product in that place. Or we could elicit from them where they put things that used to me true but no longer is true, and place our competition there.
I know this is heavy, so here is a video if Kenrick Cleveland displaying persuasion with sub-modalities.
Embedded Commands:
Embedded commands are commands hidden in a sentence and are marked out by a change in voice tone or physical movement and meant to deliver those commands to the unconscious mind without the awareness of the conscious mind.
Example:
What would it be like to get really excited about learning persuasion skills?
I’m curious as to whether you begin to feel curious about these covert persuasion skills to the point where you feel compelled to use them.
I wonder how quickly you’ll feel the anticipation to persuade and influence others where ever and whenever you want.
Values Hierarchy:
Elicit their values in a company, product, relationship, opportunity etc. Then ranking them in order of importance, and then stating them back to them in order of the least important to the most important, and as you use a tone that amplifies that feeling they get from the value it will intensify the feelings. Then you will link those intense feelings to yourself or your product using binder commands and or physical gestures. (see binder commands below)
Anchoring:
Anchoring is one of the easiest and most profound strategies of covert hypnosis. In essence you are creating an emotional button for a person, that you can push any time you want them to feel a certain way. You elicit a state, and then you link or anchor that state to a specific gesture, sound, or object.
An example would be using good tonality say “think of a time you self really relaxed, what was that like?” then as you see them going to the state make a unique hand gesture. Now every time you want them to feel relaxed you make that unique hand gesture.
This one you have to try to believe, but trust me it really works, and it is so easy you can probably do it today. You might not even realize it but when you say something that elicits a negative response from someone, or offends them, or breaks rapport etc. that person is going to unconsciously associate that emotion to you.
When you state something that gets a negative response from a person you can detach that negative response by physically moving your body from where you were sitting or standing.
An advanced strategy I am experimenting with is after I move from that spot I will point to it whenever I talk about my competitor.
A conventional persuasion strategy is to use the painting of a beautiful picture of what you want your prospect or client to experience with your product as bait, in such a way they are compelled to bite on the bait and take action. This works because people generally will not take action on what you want them to do unless they can clearly see what the outcome will look like for them.
Persuasion Artists take this strategy a step further. We use what hypnotists and NLP practitioners call time distortion. Time distortion is placing a subject mentally in the future where they are enjoying the decision they made and looking back on the interaction with you being the catalyst for it all.
In persuasion we do this by getting subjects to imagine that same bright future and then leverage that even more powerfully by making their self from the future look back on the image of us interacting as if it were the past and that working together, buying X product, or having X experience was what caused it all.
This works wonderfully because A. It elicits a light trance state for suggestions embedded commands to go into the unconscious without resistance B. It presupposes that they are going to love what you want them to do. and C. People do not resist a decision they have already made.
“Imagine a time in the future, and looking back on this moment having been the start of it all.”
Binder Commands:
This type of command works exactly in the same way embedded commands work, except they are used to link an emotional state to a specific person, thing, or an action.
Like me, to me, do it, now, with me, experience that, taking place now etc. are examples of binder commands
The other day I was talking with my friend Brenda and she was telling me a story about her girlfriend named Shelly, and she said “Isn’t it interesting when you are meeting someone for the first time and you suddenly reach that point in the conversation where something inside you just naturally clicks, it’s like a part of you can begins to realize that you really want to spend time with this person, while another part of you can look forward to moments where you’re laughing, and good times you’ll be having together. And underneath all of that you are just having fun and this causes you to begin feeling really good. With me it’s a little different, I really have to get to know a person first and then feel really and comfortable around them.
Tonality:
This is a simple, but vital part of the persuasion process. In order to be effective at persuasion, your tonality must match the state you are working to elicit. I call this congruence; I wrote a whole article on congruence called Beyond Covert Hypnosis: The Hypnotic Power of Congruence
Also, dropping your tonality to mark out certain words or phrases in your speech to bypass the conscious and send messages (embedded commands) directly into the unconscious mind of the subject or client. In the following example I put the embedded commands in bold:
“Notice this SIGN of quality. And you know we are offering you a good deal, if you HEAR what I am saying.”
Naturally the words Sign and Here would be where you drop your tonality. Obviously making SIGN HERE the embedded command.
This is finding out the unique behavior that this individual need to experience in order to take action. In sales I call this eliciting a buying strategy. You could ask questions like:
“Out of curiosity, have you purchased a product like this before?… and just so we are on the same page, how did that work or how did you know it was the right product for you?”
Then they might respond by saying, “oh, fist we did a little research online but that was frustrating, so we went to a few stores and heard the salesman’s spiels at different stores, all the prices were about the same, so we just bought from the salesman we liked the most. The product we chose seemed to fit our needs the most, and seemed like a good value, and it just felt right”
Now, what I do here is I cater my presentation to what I quickly gathered from them by eliciting their buying strategy.
In the example above I know that research online was frustrating so they might not be interested in detailed technical specs features, so I will make that part of the presentation as short and sweet as possible.
They shopped around so they obviously are price conscious, so I would do everything needed to convince them that we have fair pricing.
I would also get rapport the best I can because they seem to buy from people they like.
And finally I would use every covert persuasion strategy I have to elicit a state of a gut feeling that is just right.
Mirroring:
Matching externally the subjects vocal attributes, breathing, posture, physical gestures, representational systems, etc. is a classic way to gain rapport with people. You can also match values, by eliciting those values and simply agreeing with those qualities. See my article on rapport for more on this. See my popular article 8 Covert Methods to Instant Rapport and Charisma with Anyone Fast for some advanced matching strategies.
Presuppositions:
A presupposition is a statement or question that presupposes something or things have to be true in order for a statement to make sense. Combine presuppositions together for maximum effect, but only utilize when you are in rapport and have already elicited a light trance state, otherwise they will either overwhelm a person or you will just piss em off.
Example: “After we have talked about this opportunity and you find yourself completely compelled to buy, I wonder how easily you will find yourself imagining how good it will feel to work with us.”
Stating what someone else said and using that to create a state in a person, is one of my favorite tools because it allows you to say things that you might not be able to say directly. This works very smoothly because you are not saying the commands yourself, it is what someone else said, and therefore it generally is received with less resistance.
And even if it doesn’t get your outcome, you have separated yourself from it in advance. I personally have experienced my results with embedded commands go through the roof as soon as I hid my commands in quotes.
Example1: “The other day I was talking to another client of mine and she said right before she decided that this was right for her, she likes to just stop for a moment, and go inside and imagine just how good it’s going to feel to experience a product like this.”
Example2:The other day I was talking to my best friend John and he said, “Isn’t it interesting how a part of you can come to the conclusion that you really want this, while another part of you can begin to get excited about all benefits an experience like this provides.”
Creating Parts:
Have you ever heard someone say “Part of me wants this, while another part of me wants this” or “Part of me wants to go on a diet, while another part of me wants to just go home and watch TV.” This ambivalence is because people are running into their unconscious habit patterns. The conscious mind wants one thing while the unconscious mind wants another. You can use this psychological pattern to over come objections.
Get past objections by saying “I know a part of you wants to shop price, but I know that there also is a part of you that does want to buy this now. Because that part has heard everything were are talking about today and knows the value of what you are getting from us.” I then would build up praise and support that part to the point where the objection has no ground anymore.
Double Binds:
Double binds are giving someone two decisions but both decisions lead them to what you want them to experience. This illusion of choice is heard in the mouths of car salesmen across the country as they attempt to close their customers. “Would you like to buy now or should I just get started on the paperwork?” *sigh* please, don’t employ this direct and manipulative method it just annoys people.
Instead I use double binds to lead people into different emotional states, and I use it as indirectly as possible so that I don’t get any resistance.
I don’t know whether you are beginning to feel excited about this opportunity, or just feeling really good about or company, but either way etc…etc…etc.
Comparison Patterns:
The strategy here is to compare two similar but different sates (one of which is the state you want them to go in) and then you use describe that state and amplify it with embedded commands, language patterns, and presuppositions, etc.
“The other day my friend was talking about the difference between liking a product and loving a product, and he said…”
“Have you ever though about the difference between will and willingness, see a lot of people think they are the same thing but actually…
“Have you ever thought about the difference between anticipation and compulsion? ”
The art of pacing and leading is stacking truisms and then strategically throwing in suggestions to take them in a new direction. It’s pretty slick. You do this by stating undeniable truths a person cannot argue with in their internal or external environment. Then lead by adding a new idea or action you want them to take. Read my article Covert Persuasion Tip: Using pacing and leading to persuadefor more on this.
Softeners:
Some of the criteria and elicitation questions in covert persuasion can seem like strange questions when said the wrong way. If you are in car sales and you ask a prospect “what is important to you about a car?” in the same tone you ask what color car are you looking for? people will look at you funny.
If you are on a date and you ask “where exactly in your mind you do see us having a great time together” in the same tone you ask where are you from, it will probably be your last date.
Part of what helps this is having good calibration, which comes in time as you develop your persuasion instinct.
It is super easy to ask these questions when you use softeners. Before asking an elicitation question soften the question by tagging phrases in front of the question things like, “I am curios… I am wondering… just so we are on the same page… or I like to understand people I work with so just so we are clear…”
Tag Questions:
I was reading an article about an NLP trainer named Jaime who was telling a story of two girls from London arguing. She said that most of the girl’s sentences ended with the word “innit?” Now, being American to me “innit” sounds like a funny way to butcher the phrase isn’t it, but the NLP trainer recognized something profound underneath the language.
You see, “innit” is an abbreviation of “isn’t it”, & putting “isn’t it” on the end of a sentence makes the sentence difficult to disagree with, doesn’t it.
“Isn’t it” is an example of a tag question, & using tag questions is a great way of making it easier for people to agree with you &, after all, you want people to agree with you, don’t you. This seems to have something to do with the fact that you introduce a negative into the situation, & negatives get processed differently neurologically than linguistically (“isn’t it” is an abbreviation of “is it not”, which is a particularly cool / weird sounding tag question, is it not?.) -Jaime Smart
What I do is say tag questions in a commanding tone instead of like a question; I also nod my head which is a non-verbal cue for agreement.
Embedded Tag Questions:
Combine the power of tag questions and embedded commands and you have embedded tag questions.
Example: Don’t worry if these persuasion strategies sound strange or confusing, or even weird. Even if a few of these persuasion strategies seem a bit advanced that’s okay, because the more you read this blog the more it just makes sense. Doesn’t it feel good to have a resource like this to quickly and easily learn these persuasion strategies?
This was a great article wasn’t it?
What Are Your Thoughts Guys? I’m All Ears. Leave a Comment and Share Your Perspective.
They may forget what you said, but they will never forget how you made them feel.” -Carl W. Buechner
Many people want to learn how to use conversational covert hypnosis to be more effective in their persuasion. Don’t get me wrong, hypnotic language patterns are an important part of the covert persuasion process. However, I could give you list after list of hypnotic language patterns, and covert suggestions and commands, but if the hypnotic suggestion is not said in a way that really moves a person, it has no power.
It is not only hypnotist’s words but the way he delivers the words that capture and lead the minds of others.
I am going to give you a persuasion tip so valuable that if you learned only this one skill, you would be more persuasive and more influential than someone who knows all of the slickest hypnotic language patterns.
People are Moved by Congruence
A lot of people hear the word persuasion or covert hypnosis and their gut reaction is to associate it with doing and saying things that are sneaky and manipulative where hidden underneath your words is some malicious agenda.
To me, persuasion is all about the opposite of what most people perceive it to be. The greatest persuasion artist I have ever known was also the most honest.
I know it might sound hokey, but I firmly believe to be that top salesman, or charming and charismatic person you want to be socially, you must speak from a sincere heart. In persuasion what we call this authenticity is congruence.
In psychology and NLP (Neuro-linguistic programming), congruence could be defined as rapport within oneself, or internal and external consistency, perceived by others as sincerity or certainty. - Wikipedia
If you want to move, persuade and influence people you must speak with congruence. Congruence is when your words match your overall vibe.
When you persuade with congruence you radiate a confidence and conviction in yourself and your product that makes you irresistible to your prospects.
Fundamentally the key to being congruent is believing in yourself, and your product. Obviously, if you don’t believe in your product then you really shouldn’t be selling it.
There is another level of congruence that I would like to share and that is at the level of the hypnotic language patterns. As you study covert hypnosis you will realize that you are using precise language that speaks to people’s imagination and emotions.
Hypnotic language patterns are not magical words that if you say they will automatically put someone into a buying trance. The patterns must be used with skill and art in order to be effective.
I have heard some people say that they tried using language patterns, and they did not work, or they felt weird talking like that. In my experience if someone is struggling with language patterns in their persuasion, 90% of the time it’s because they are being incongruent.
Imagine a man using these language patterns to attract a women. Imagine him as a guy who has a wimpy high toned voice, his voice trembles with insecurity as he speaks, he also can’t make direct eye contact with a beautiful woman for more than half a second, and his knees are shaking with immense fear.
Now imagine him using the seductive and romantic lines of legendary lover of Don Juan DeMarco to attract the woman.
The girl would probably laugh in his face, as heobviously is trying to be someone he is not.Naturally he would sound incongruent.
He would be epitome incongruence.
Here is another example. The following phrase is a hypnotic language pattern called time distortion:
”Imagine a time in the future where you are successful working with our company, and looking back on this moment as having been the start of it all “
Now if you are using this pattern and you are genuinely excited for this person, because you have a legit solution you will naturally in your mind go into the future with them and your excitement will power the pattern and multiply the effects.
Obviously if you are in your head saying “I hope they like me” or “this is the 12 client I’ve met with today, just buy them damn thing already”, or “gee, I hope this sneaky covert hypnosis stuff I learn from Bill works” you are not being congruent.
How do you fuel your words with congruence?
Here is a Secret I Learned from Watching Actors about Congruence
Good actors are some of the world’s most powerful hypnotists. A good movie will make you go into a trance of laughter, attraction, fear etc. Think of a movie you really enjoyed, what were the strong emotions you felt, even though your conscious mind knows it’s all fake!
Now, good actors are not just reciting memorized lines and then thinking up a cool way to say the line. That would bore the heck out of the audience and themselves after the first few performances; some actors have to do plays hundreds of times.
How to they keep that emotion alive? How do they keep the audience engaged? Many of them use a strategy called theMeisner technique where they make themselves really feel the emotion from something they have personally lived.
If an actor’s character is in love, they think of a time when they were in love in their real world. If the actor is enraged, they think about what really would upset them. They do this in such a way that it doesn’t even become ‘acting’ in the pretending sense. They use their imagination in such a way that they are going through a real and powerful emotional state inside.
As a result they move the audience to those same powerful emotional states as well.
Creating Powerful Emotions Inside People’s Minds with Congruence
When you are using the hypnotic language patterns I would encourage you to use a similar strategy as actors to move people to powerful emotional states.
The persuasion mantra here is: You can’t lead anyone into an emotion unless you go there yourself first.
As you say the language pattern feel for yourself what you are describing and it will naturally lead them there as well.
If you are using a cause and effect language pattern to induce excitement in your prospect by saying, “speaking with me today about this opportunity causes excitement” think of a time when you were excited, feel your own excitement and speak the language pattern through that emotion.
After all people aren’t only buying your product; they are buying the feeing that your product will give them. Anyone in sales has heard the famous sales philosophy; people buy for emotional reasons.
When you get yourself emotional about what you are selling and allow yourself to feel the energy of the positive powerful emotions behind every hypnotic phrase you will be congruent. And the more congruent you are the more you will get the results you want in persuasion. In such a way that you will quickly notice your sales, success and income increase to levels beyond what you thought was possible.
You want to be more persuasive, that’s probably why you are on this blog. Perhaps because you want to increase your sales and income or because you want to win friends and influence people, or perhaps you want to present yourself in a more attractive way to the opposite sex.
Thinking about the objectives you have, and thinking about using persuasion and influence skills to obtain those objectives, eventually leads you to learning rapport strategies. Because unless you have rapport with people you are trying to influence, you might as well throw any other persuasion, covert hypnosis, or influence skill out the window.
You probably have heard about matching and mirroring, and maybe some other NLP based rapport techniques. I am going to share with you 8 advanced and powerful rapport strategies that you probably haven’t heard of before.
As powerful as these rapport strategies are, they are not silver bullets. These methods will work best depending on the situation you are in, because all situations are unique. However, you will notice the more you use them the more people will find themselves drawn to you and you will become extremely persuasive and irresistibly charismatic.
1. Match the Other Persons Breathing.
When done properly matching and mirroring a persons physical gestures is effective at gaining rapport. What I have found is when it comes to mirroring, the more unconscious the gesture is, i.e. the more it is out of the persons conscious awareness, the more it has an impact on rapport. This is why mirroring someone breathing is so effective, in normal conversation people don’t think about their breathing.
When I first heard this method it sounded really hard, how do you notice the rhythm of someone’s breathing without staring at the person’s chest?
Especially with females this seems like it would be a problem.
Here’s what you do, when people are speaking they are breathing out, so when they stop speaking most of the time they are breathing in. To match their breathing, breathe out when they are speaking and breathe in when they stop talking.
2. Mirror Facial Expressions
This is one of the easiest ways to match someone because unless you are being really ridiculously obvious, there is no way to get caught. Simply because the only way they can see what facial expression they are giving is you have a mirror up against their face.
P.S. This is also one of the best ways to test for rapport too. If you want to see if you have rapport with someone make a slight change in your face, I squint when I am stressing a point, and see if they follow by making the same face. You will be amazed at this, believe me it works – really good.
3. State Truisms in Their Reality
If you state something that is obviously true, their unconscious mind will recognize you as a truthful person and you will gain rapport. You want to say things that they cannot contest; this will get them into an agreeable state of mind. Truisms typically can be anything that is observable in the current environment. For example:
“We’re here and we are obviously looking at this type of product.” or “I noticed you were over here standing by this product on and earlier you were looking at the product over there” or “We have a lot of customers in here today” or “You look like you are pressed for time”
If you are good at calibrating you might even be able to state a truism about what they are thinking.
For example when your prospect hears the price, and their eyes get big, and they take a step back, and it’s obvious they have a concern about price. You can say, “The other day I had a client who asked me about the prices and he said at fist he thought our price seemed to be more than he expected…”
4. Use Hypnotic Language Patterns to Increase Rapport
This is a more advanced strategy, and I will recommend some practice alone before application in the real world. I would only use it if you already have at least a little rapport, and then stack it in to the over all method to dramatically increase rapport.
“As we are talking today naturally we will begin to open up to each other, the more we talk you are going to notice how much more connected we become, you may or may not be aware that underneath those questions is the desire to connect with a person, or it’s not important to feel that connection now, only that you feel it as naturally and easily as you find reasons to feel connected, don’t you agree.
Language patterns are great because they presuppose you already have or quickly will be in rapport, and it is very difficult people to resist things that are inevitable For more on how to use and create your own language patterns see my article How to create your own Covert Hypnotic Language Patterns.
5. Use Descriptive Language to Increase Rapport
Some persuasion gurus say this works like magic, others say it’s as useful as having an ear on your elbow. I say ANYTHING can be appropriate under the right circumstances. Why thrown out a tool all together.
Descriptive language is effective, because it entails trance phrases, a little story telling, stating truisms, as well as hypnotic language patterns:
“Have you ever met someone first time, and you just found yourself feeling really connected to them. Maybe because you just feel it in your gut or maybe because they say something that really just resonates with you just can’t explain it, but for whatever reason you naturally find yourself just being drawn it this person, almost to the point where it seemed like the rest of the world just disappears, and time stands still, and all you feel all you experience is the power and the warmth of that connection?”
I realize this might sound funny in your head as you are reading it, this is an extreme example for sake of stressing the point of how to apply this. Anytime you describe an unconscious process the person will feel at least a little of that process, if you tonality is congruent and it makes sense to bring up conversationally.
Everyone has a unique nonverbal hello. It could be the way you nod your head, the way you smile when you greet people, or even a unique eye movement.
The rapport strategy here is to greet a person without giving them your unconscious hello, and when they give you theirs you immediately mirror it back at them.
Sounds simple right?
I gotta tell ya of all the strategies I am sharing with you about rapport in this post, the unconscious hello, if one of my favorites and in my experience it has also been one of the most powerful.
As simple as it sounds this one has been difficult for me personally to master. It requires focus and excellent calibration skills. But when I do it correctly with clients and people I meet socially it works better than many of the other rapport strategies combined!
It creates such instant and powerful rapport that the other strategies of rapport become unnecessary to use.
This technique is so complex it deserves it’s own post, and or video. In the mean while if you want to learn more about the unconscious hello search the archives in the NLP Connections Forum or go to a Kenrick Cleveland Max Persuasion seminar, he is the only one I know of who teaches this strategy.
7. Constructive Imaginary Experiences
A forewarning, this one gets a little woo woo. But as new-agey as it will sound, a lot of popular persuasion gurus have some type of method like this they teach. It works like this, as you are focusing on the person you want to gain rapport with, in your imagination see or feel some type of positive imaginary experience associated with them.
Kenrick Cleveland in his Max Persuasion course offers the experience of imagining a beam of light shooting into their eyes that works to connect you together. Tom and Kim of essential skills.com use a golden bubble of light surrounding the other person that opens the door way to rapport
I know this can sound like a bunch esoteric B.S., but I think there is a practical “planet earth” explanation for it.
One of the fundamental principles of NLP is that anyone can do anything if they are in the right mental and emotional state.
I think constructing imaginary experiences like this work because they change your internal state. When you are focusing, getting the deal, how you look, or wondering if they like you are in a state that hinders rapport. When you imagine surrounding someone with warm positive energy you are focusing on rapport and connection and most importantly THEM.
I think people can sense when you are looking at them as a piece of meat or a walking dollar. People can also sense when you care. It’s all in your state.
Some people try to explain this method by getting into chi, energy, psychic influence, and all other sorts of pseudo scientific reasons as to why this method is so effective. I would rather not get into that. I just care about results and I am sure you do to. Try is, if it works you have another tool to gain rapport.
8. Anchoring to Gain Rapport
In NLP, they call this high jacking anchors. Go watch Tony Robbins live or on DVD and you will see an example of the world most notorious anchor high jacker. He will be speaking, and he’ll go off on a motivational tangent and he’ll mention something about Buddha or Jesus Christ. Watch what he does with his hands. Whenever he says Jesus, or Buddah or any other person from history that he knows has a huge impact on many people, he will point to himself.
Now, this works for Tony because he is already in a frame where he is a powerful leader and teacher and he is saying it while surrounded my hundreds of people. So it’s not that big of a stretch for him.
I wouldn’t go around to people on the street and saying JESUS! while pointing to your chest, you’ll probably look like you escaped from a mental institution.
Here is how you can use it in the real world. Say you are meeting some one for the first time and you want to gain rapport you could say “I had such a great day the other day I went fishing with my best buddy Mike… Ya know, what it’s like when you are with your best friend (gesture to yourself) it’s really a nice way to spend your day off”
What do you think? Do you Have a Question About Any of These Rapport Strategies? Would You Like to Share How You Would Use The Rapport Strategies? If So Please Leave a Comment in the comment Box Below- Thanks for Reading My Article! -Bill
I cried as I walked home that day. I lost my job, I was days away from losing my apartment and I was coming to the realization that if I didn’t find a way to make some money quick I would be sleeping in my car.
One of my friends Shawn was a salesman, and he said he could get me a job, but I had to be able to sell. “I don’t know how to sell” I said. Shawn gave me a book, and said “Read it, this book will tell you everything you need to know about selling”
That night I read the book. At first it seemed like a foreign language, it was the first time I read about Neuro Linguistic Programming, matching and mirroring, rapport, presuppositions and other NLP and hypnosis based communication.
One of the things this book said that I will never forget is what it said about stories. It said that underneath the masterful language of the most powerful persuaders in history is the ability to tell a persuasive story.
1. Stories are Entertaining
You can’t persuade people who are not listening. People just don’t resist listening to a good story. It grabs people’s attention by the ears and gets them to focus entirely on you.
2. Stories Leverage Cultural Programming
We have been read stories since we were children; people are programmed to listen closely to every word as soon as you say once upon a time, or long ago, or the other day.
3. Stories Induce Trance
You don’t need to be swinging a watch in front of someone to lead them into a trance. All a trance is a narrowing of focus. When you tell a story well you are inducing a type of trance.
4. Stories Generate Rapport
If your story captures and leads a person’s imagination they will feel more connected to you.
That actually reminded me of the first time I was hypnotized. The hypnotherapist used a strategy for using stories to induce trance in me. The strategy worked like this; the hypnotist begins to tell a story that seems to be related to my problem, then before that story reached it’s conclusion, the hypnotist begins another story within the story, and then another story within that story, then one by one he ends each story until finally he ends with the story he first began.
Confused? I sure was, but that’s the point. Good hypnotists know that confusion is one of the easiest and most powerful ways to induce a trance. When the subject is hearing multiple stories it is difficult for the conscious mind to keep track of what is going on and they go into trance.
You should know by now reading this blog that when people go into trance, the critical factor goes down and direct suggestions and embedded commands have greater strength. Strength that allows the hypnotist’s message to be completely engraved in your mind.
This book taught me how to use this type of story in sales presentations.
The beauty of these hypnotic stories wasn’t in the use of embedded stories within the story alone, but that he used embedded commands within the story.
If this article is confusing that’s okay, I just want you to remember this phrase and it will all make sense, I YOU SHIFT.
A fundamental part of covert hypnosis and persuasion is the used of embedded commands. These are indirect commands that you can hide in your language that people will pick up on subliminally.
The I You Shift is what will give you the opportunity to use embedded commands with people easily. While I haven’t talked about embedded commands much yet with you on this blog I soon, and I’ll recommend some places where you can learn more about embedded commands.
The I You Shift is little covert hypnosis trick that is sneaky as hell, sounds totally normal in the English language, and is so simple you can begin using it today.
It works by talking about an experience and elaborating it but then speaking about your self in the second person- YOU.
photo credit: Day 57 - On the Nature of Language
A couple weeks ago I got an email from a reader who asked me “if covert hypnosis is as powerful a persuasion tool as you claim why don’t I see politicians running for office using it?”
