I got the inspiration for that while reading a post about a blogger who crashed and burned trying to use covert hypnosis via binder commands, state elicitation, embedded commands, and descriptive language to pick up a woman at a night club. Here is a snippet of their conversation:
Me: “Isn’t it funny how music can sometimes evoke those warm and pleasant feelings inside you that just make you happy to be here… with me, that’s how it works, how about you?” Her: “What?” Me: (louder): “Khm… Isn’t it funny how music can sometimes evoke those warm and pleasant feelings inside you that just make you happy to be here… with me, that’s how it works, how about you?” Her: (a bit confused and after a short silence): “Yeah, it really depends on what drugs you’re on, dude.” She laughed and left to find her friends.
Obviously that did not go so well, but I give him credit for trying. Read the whole article Covert Hypnosis Dynamics Examples if you wanna know the story and read the comment I left to helping him with a different approach to the same strategy.
In my upcoming post about how to not use covert hypnosis I’ll expand on the comment, and show some ways how to make this type of persuasion more smooth and effective, so that it is natural and compelling rather than eerie and creepy.
…I wanted to ask you …do you have a plan when you use them, or how you become so skilled in using them ? Any tips on how I can improve and become better at things you present here ?- M!hai
I replied by giving him some quick ideas for practicing and studying so that the hypnotic language patterns become natural and even second nature, so that using hypnotic language conversationally is automatic.
You can read my response to his comment at the bottom of that post. A blog post that will help people practice, and get better at the persuasion skills here at Persuasion Artist is in the works.
They may forget what you said, but they will never forget how you made them feel.” -Carl W. Buechner
Many people want to learn how to use conversational covert hypnosis to be more effective in their persuasion. Don’t get me wrong, hypnotic language patterns are an important part of the covert persuasion process. However, I could give you list after list of hypnotic language patterns, and covert suggestions and commands, but if the hypnotic suggestion is not said in a way that really moves a person, it has no power.
It is not only hypnotist’s words but the way he delivers the words that capture and lead the minds of others.
I am going to give you a persuasion tip so valuable that if you learned only this one skill, you would be more persuasive and more influential than someone who knows all of the slickest hypnotic language patterns.
People are Moved by Congruence
A lot of people hear the word persuasion or covert hypnosis and their gut reaction is to associate it with doing and saying things that are sneaky and manipulative where hidden underneath your words is some malicious agenda.
To me, persuasion is all about the opposite of what most people perceive it to be. The greatest persuasion artist I have ever known was also the most honest.
I know it might sound hokey, but I firmly believe to be that top salesman, or charming and charismatic person you want to be socially, you must speak from a sincere heart. In persuasion what we call this authenticity is congruence.
In psychology and NLP (Neuro-linguistic programming), congruence could be defined as rapport within oneself, or internal and external consistency, perceived by others as sincerity or certainty. - Wikipedia
If you want to move, persuade and influence people you must speak with congruence. Congruence is when your words match your overall vibe.
When you persuade with congruence you radiate a confidence and conviction in yourself and your product that makes you irresistible to your prospects.
Fundamentally the key to being congruent is believing in yourself, and your product. Obviously, if you don’t believe in your product then you really shouldn’t be selling it.
There is another level of congruence that I would like to share and that is at the level of the hypnotic language patterns. As you study covert hypnosis you will realize that you are using precise language that speaks to people’s imagination and emotions.
Hypnotic language patterns are not magical words that if you say they will automatically put someone into a buying trance. The patterns must be used with skill and art in order to be effective.
I have heard some people say that they tried using language patterns, and they did not work, or they felt weird talking like that. In my experience if someone is struggling with language patterns in their persuasion, 90% of the time it’s because they are being incongruent.
Imagine a man using these language patterns to attract a women. Imagine him as a guy who has a wimpy high toned voice, his voice trembles with insecurity as he speaks, he also can’t make direct eye contact with a beautiful woman for more than half a second, and his knees are shaking with immense fear.
Now imagine him using the seductive and romantic lines of legendary lover of Don Juan DeMarco to attract the woman.
The girl would probably laugh in his face, as heobviously is trying to be someone he is not.Naturally he would sound incongruent.
He would be epitome incongruence.
Here is another example. The following phrase is a hypnotic language pattern called time distortion:
”Imagine a time in the future where you are successful working with our company, and looking back on this moment as having been the start of it all “
Now if you are using this pattern and you are genuinely excited for this person, because you have a legit solution you will naturally in your mind go into the future with them and your excitement will power the pattern and multiply the effects.
Obviously if you are in your head saying “I hope they like me” or “this is the 12 client I’ve met with today, just buy them damn thing already”, or “gee, I hope this sneaky covert hypnosis stuff I learn from Bill works” you are not being congruent.
How do you fuel your words with congruence?
Here is a Secret I Learned from Watching Actors about Congruence
Good actors are some of the world’s most powerful hypnotists. A good movie will make you go into a trance of laughter, attraction, fear etc. Think of a movie you really enjoyed, what were the strong emotions you felt, even though your conscious mind knows it’s all fake!
Now, good actors are not just reciting memorized lines and then thinking up a cool way to say the line. That would bore the heck out of the audience and themselves after the first few performances; some actors have to do plays hundreds of times.
How to they keep that emotion alive? How do they keep the audience engaged? Many of them use a strategy called theMeisner technique where they make themselves really feel the emotion from something they have personally lived.
If an actor’s character is in love, they think of a time when they were in love in their real world. If the actor is enraged, they think about what really would upset them. They do this in such a way that it doesn’t even become ‘acting’ in the pretending sense. They use their imagination in such a way that they are going through a real and powerful emotional state inside.
As a result they move the audience to those same powerful emotional states as well.
Creating Powerful Emotions Inside People’s Minds with Congruence
When you are using the hypnotic language patterns I would encourage you to use a similar strategy as actors to move people to powerful emotional states.
The persuasion mantra here is: You can’t lead anyone into an emotion unless you go there yourself first.
As you say the language pattern feel for yourself what you are describing and it will naturally lead them there as well.
If you are using a cause and effect language pattern to induce excitement in your prospect by saying, “speaking with me today about this opportunity causes excitement” think of a time when you were excited, feel your own excitement and speak the language pattern through that emotion.
After all people aren’t only buying your product; they are buying the feeing that your product will give them. Anyone in sales has heard the famous sales philosophy; people buy for emotional reasons.
When you get yourself emotional about what you are selling and allow yourself to feel the energy of the positive powerful emotions behind every hypnotic phrase you will be congruent. And the more congruent you are the more you will get the results you want in persuasion. In such a way that you will quickly notice your sales, success and income increase to levels beyond what you thought was possible.
I just read a very controversial article by Deborah over atNew Media Marketing on how to be more influential in social networks, specifically twitter. Deborah wrote in this article that women are better persuaders than men, always have been always will be, and us men need to get our act together if we are ever going to make it in the new web 2.0 culture of marketing.
Some people have been calling this article sexist. Gee, I wonder why?/sarcasm
Deborah then went on to say that is mostly the men on the very popular social site Twitter, are not able to reap the benefits because men are bad at connecting and women are the queens of connection.
She even made the bold statement of claiming that women have been influencing men since the beginning of time, with Adam and Eve as an example.
By the way,I don’t think it was Eve’s ability to connect that got her to persuade Adam, I think she used other assets. That’s right, I went there >:-)
Seriously though, here is a quote from her article:
“Since the dawn of time, women have been influencing men–whether men admit it or not (Remember the apple? Bathsheba?)…I’m merely pointing out that connecting and influencing people is not something that comes naturally to men. But just as any skill can be learned in business in order to succeed, men are learning from women how to succeed in the New Media Marketplace that requires you to really get to know your clients, prospects and followers.” -Deborah Micek
Interesting idea Deborah, but I gotta school ya on this one.
I do agree that some twitterers just push their product and or blog without connecting with anyone and then they get frustrated and wonder why they are not getting all the benefits from twitter that they were told were possible.
I see what she is saying, and it makes sense, in the new web 2.o where social media and human connection is how people are finding information online. And women by their very nature are usually pros at making social connections, but I think she is still missing one important thing.
There is a persuasion philosophy that I subscribe to, and it applies whether you are influencing others face to face, online, offline, in person and on the phone.
Influence can be summed up and chunked down into two basic components connect and lead.
You must make the connection that establishes trust, rapport and credibility, and THEN you leverage that connection to lead them to take action.
You have probably heard of the Chinese philosophy of Yin and Yang. The concept of yin and yang (or masculine and feminine) describes two opposing and, at the same time, complementary aspects of human beings.
We all have both energies within us, but with most people one tends to be dominant.
Therein lays the problem grasshopper, when you are too dominant in masculine energy or too feminine in your energy you persuasion style suffers.
I think what Deborah is talking about on twitter with her examples of the Men who are less persuasive need to balance out their masculine and feminine energy.
Men who are too dominantly masculine in persuasion situations come across as the pushy salesman, too eager to close the deal, without taking the time to really connect, get rapport with a person, and really see what their needs are still not going to reach their full persuasion potential online or offline
So I can agree with her at least this much, however the same thing goes for women.
Women who are too dominantly feminine in persuasion situations come across as too compassionate, and too nurturing. This person might find themselves talking too much about things that have nothing to do with what you are marketing, because you are too busy trying to connect are neither reaching their full persuasion potential.
In this sense rapport and connection is a two edged sword.
Think of salesman or saleswoman who has such strong rapport and connects so deeply with the client that they feel too much compassion, and when the client offers an objection you agree with them, because you are too good of friend now.
It isn’t that masculine energy is better in persuasion of that feminine energy is more appropriate for influence. Masculine energy and feminine energy compliment each other.
In short, Deborah men and women can learn from each other, when it comes to persuasion.
Men can learn from women by balancing their dominant and at times pushy energy, with the nurturing caring energy that leads to rapport, connection, and trust.
Women can learn from men by balancing their strong compassionate, nurturing energy with masculine energy because it’s that energy which leads people to take action, which is what persuasion is all about.
To learn more about balancing your yin and yang energies for maximum persuasion power about the law of balance, in my article the 7 Inner Laws of Persuasion
P.S.
If you do not know what twitter is, it’s a new and unique type of social network, you can check out my profile here @persuasionrtist. It’s a great way to network with people, of similar interests, and a lot of big gun marketers and bloggers are using it to stimulate interest in their blogs and products.
I want to hear what you have to say about this controversial topic. Whether you agree or disagree with me, I welcome your feedback in the comment box below.
I have been getting some interesting emails from my readers about the robber in Italythat supposedly hypnotized the cashier into giving him money from the register.
Some of you want to know if this is really possible.
I mentioned how Italian police are looking for a man, who robbed supermarkets by hypnotizing the checkout staff into giving him money. See the video for yourself.
He waited until he got to a female bank clerk and, according to the video footage, appears to hypnotize her into handing over more than £600.
He then calmly walked out.
The cashier who was shown the video footage reportedly has no memory of the incident. She only realized what had happened when she saw the money missing.
The question of the week is is this type of hypnosis possible?
there is another video on youtube you can watch called The Heist where Derren Brown used hypnotic technique to influence three people to rob an armed guard, only using covert hypnosis strategies.
The catch is that was after selecting the four most suggestible people out of twenty participants, and many days of covery conditioning and programming.
Then out of those four three of them actually went through with it.
So yes, it is “possible” to manipulate people to do dangerous or devious things with hypnosis.
At the same time, I question if this is what happened in this news story with the robber and the cashier in Italy, because it would be EXTREAMLY difficult to hypnotize someone like this.
Something similar was reported a while back with a bank robber hypnotizing a bank staff into giving over money. Turns out that the “staff” that was allegedly “hypnotized” was in on it from the beginning and were prosecuted.
Whether the Italian Job is b.s. or genuine hypnotic phenomena it is despicable and this type of propaganda gives legitimate hypnotists a bad name.
This is case study 7 of The Great Rapport Experiment of 2008: Matching and Mirroring Edition. This is an experiment in persuasion to see what methods of influence work best in the real world. These are all true stories and all subjects are real.
Something unexpected happened in this case study, and I learned a new insight about the effect of mirroring someone you already have rapport with.
Normally when a new customer walks in the door, they don’t know me and naturally there is no rapport at first glance, I need to warm em up.
That was not the case in this unique case study. A nice young lady walked in the door that I had already met because her mother had purchased something from me many months ago. Because of this we had a little bit of rapport from the get-go as she remembered me.
Of course, I began matching and mirroring her movements.
The rapport shot through the roof!
The experience reminded me those movies where there is a scene between a man and woman and there is the tension of attraction as they finish each others words, because there is an obvious connection going on?
A good example for this is in that old Brad Pitt movie Meet Joe Black There is a scene in the film where he meets his female interest in a coffee shop, and there is a really strong and obvious connection and attraction underneath every word they are saying. Then you see them both pick up the sugar at the same time, then immediately after that they pour their cream in at the exact same time, and then they both pick up their spoon at the exact same time.
As I have said before, mirroring happens naturally all the time when too people connect.
It is also important to know that mirroring and matching of connections like this are the effect of rapport not the cause of rapport. The phenomena of someone moving like you do unconsciously is pretty neat if you think about it; but that’s not as important as the connection and trust that is occurring underneath all of that with allows you to influence someone.
Well meeting with this client was like that minus the romantic part. The rapport went through the roof, we were laughing together, and we chatted long after the sale was closed. The most interesting part was that I intuitively knew what she was going to say at times before she said it.
It was a little eerie, I don’t want to say it was like a psychic connection, but I was really aware of her state, such that it felt like it was my state.
Case Study 7 Insight:
Supports idea that when you already have rapport matching and or mirroring accelerates rapport. I believe that mirroring is the effect of deep rapport rather than the cause of it.
Here is the clip from Meet Joe Black where we see a great example of people naturally matching and mirroring each other, as the effect of rapport and connection:
There is some controversy in the persuasion community about memorized language patterns.
Canned or memorized language patterns are like covert hypnosis routines. They are a prepared sequence of language patterns, embedded commands, and other types of hypnotic language that you memorize then repeat when you are in a situation of persuasion.
Naturally, you can see why this is popular in the seduction and pick up communities. A guy can walk up to a woman parrot some hypnotic language he read in a book, and if done properly can capture and lead a woman’s imagination to emotional states of attraction and arousal, even lust.
Is this manipulation? Maybe and maybe not, because there are different ways to use these types of language patterns.
Canned language patterns can be used to make someone feel wonderful or they can be used to get someone to do something that may not be for their highest good. Therefore, I say it all depends on the intent of the person using the language pattern.
My motto of all persuasion and covert hypnosis is if you are NOT looking out for the other person’s best interests then you are being manipulative.
Some persuasion gurus teach their students memorized language patterns, as training wheels until they make up their own. Here is an example I just made up, that I could give to writers as a canned pattern, as always I highlight the embedded commands:
You are on the internet, exploring this blog, and reading this article, and it’s interesting because that reminds me of this article I read the other day in readers digest. The author was talking about how there are different ways to read things. I mean, have you ever thought about the difference between just reading something and really absorbing something.
Reading something is easy, we do that all day all the time, it’s an important way to gather information, but often we forget what we read or skim to the parts that are most important.
But absorbing information is really fascinating, it’s like you are reading this article, and all of a sudden you read something that really causes you to pay attention to the information being presented. And it’s not only because this read is fascinating isn’t it because on one hand a part of you begins to become even more aware of the underlying message such that you place all your focus on this message, to the point where you just STOPand imagine all the ways you will be using this information in ways that makes you feel really good. Now as you do that it becomes even more easy to see compelling imaginary experiences in your mind that allow you to feel really good about what you’re learning now to the point where you imagine a time in the future years from now smiling and looking back on this article as being the platform of your journey to masterful persuasion.
Now, you can probably already see the most basic problem with this method. Obviously this is an extreme example, and I would never use something so obviously filled with hypnotic language in my normal writing. But if it were a piece that I was using as material, what happens when everyone else writing an article copies it?
Another problem with memorized patterns is if all you rely on is things you have memorized you will eventually run out of material. So if you are looking to create a long term relationship with a client or a person, then you will later seem incongruent when you talked a certain way initially and then you stopped.
I personally think canned language patterns are excellent training wheels for beginners, and always great examples of hypnotic language that can be used to model your own unique covert hypnotic language patterns after. I still use a few that I have memorized, but I never use memorized language patterns alone.
Joining news groups online that discuss persuasion is a great way to learn covert hypnosis online. You will want to take full advantage of the wealth of information available in these groups, not only from being able to ask questions and get feedback from fellow persuasion artist and (a few masters), but some of the “Guru” types even give you some tips.
I am a member of the following yahoo groups:
Mindlist: Mindlist is one of the oldest and largest communities in yahoo in the realm of persuasion, hypnosis, and NLP. If you search their archives there are a lot of old posts that have better info than you would find in many books. The only downside is that Mindlist is not as active as it was back in the day, as many of the really good contributors left. Also the subject material is so broad that you get a lot of new-agey-hippie types talking about some strange off the wall topics.
Essential Skills:
The experts in sneaky stuff you could use on the streets today would be Tom Vizzini and Kim McFarland. I’m not especially crazy about Tom’s teaching personality, but the quality his content is excellent and his methods on rapport and anchoring are backed by positive reviews across the net. Tom and Kim have seminars in Atlanta every fall. If conditions permit I am planning on attending their rapport/ anchoring boot camp this year.
The yahoo group Essential Skills is the Tom and Kim reside on the net, to discuss the topics they teach in their essential skills seminars. Topics typically include rapport, anchoring, visualization, tonality, and calibration. This topic is more active than Mindlist and more on topic with persuasion. The only downside to this group is that lately I’ve noticed constant bickering and arguing over different persuasion personal development philosophies.
Speed Seductionlist Ross Jeffries. This guy is so popular, I probably don’t need to say anything other than if you want to learn seduction join the speedseductionlist. The main theme obviously is seduction, but I have learned persuasion strategies in the seduction realm that I have been able to transpose into sales and other non-seduction social settings.
Marknosis
Mark Cunningham is one of the most successful hypnotist trainers in America. He has received a lot of fame from his work with Ross Jeffries in the seduction community about a decade ago. Now most of his work and trainings consist of training clinical hypnotists and hypnotic persuasion.
The group is calledMarknosis and I like this group. It’s conservative in size, and because of that the information is a lot more target toward hypnosis and covert hypnosis. I joined a few months ago, and I like what I have seen. From time to time Mark posts homework assignments about hypnosis and personal development
Using hypnotic language patterns is a powerful skill you will want to master if you want to use covert hypnosis to influence people. Hypnotic language used conversationally puts people into light trance, where your suggestions will be better received.
Language also patterns guide a person’s emotions, and when you can guide a persons emotions, you naturally influence their actions because humans do things for emotional reasons.
There are language patterns you can read in a book or course and memorize to use in your covert hypnosis arsenal that will net you some results. But obviously creating a unique hypnotic message works best because you are tailoring your suggestions to the subject of influence.
A general formula involves finding someone’s values, criteria and/or trance words, and then using a combination of hypnotic language patterns.
Let’s say for example you ask someone a value elicitation question like “what’s important to you in a relationship?”
And let’s say the response is someone who’s funny, so they can have a good time, and ultimately feel good <– TRANCE WORDS or criteria
Once I have their trance words I will use hypnotic language to get them feel that state, and connect it to me.
The other day I was talking with my friend Brenda and she was telling me a story about her girlfriend named Shelly, and she said “Isn’t it interesting when you are meeting someone for the first time and you suddenly reach that point in the conversation where something inside you just naturally clicks, it’s like a part of you can begins to realize that you really want to spend time with this person, while another part of you can look forward to moments where you’re laughing, and good times you’ll be having together. And underneath all of that you are just having fun and this causes you to begin feeling really good. With me it’s a little different, I really have to get to know a person first and then feel really and comfortable around them.
I just made up, so it isn’t a hypnotic language master piece, but you get the idea. I used the persons “hot buttons” and combined then with hypnotic language to design the message.
What are the language patterns I used?
I told a story about a person telling a story.
Who am I talking about? Brenda? Shelly? Or the subject of influence. That’s hypnotic because the conscious mind loses track of who I am talking about. And you probably already know confusion is one of the doorways to trance.
“You suddenly reach the point”
When an internal process or emotions happens all of a sudden you are not in conscious control. When we do things automatically it is an unconscious process. When you describe an unconscious process you cause people to experience them inside= TRANCE
“A part of you” How can a part of you do something, while another part of you is doing something else? Sounds like you are doing more than one thing at once. That is only possible with help from the unconscious. Again describing unconscious processes is always very hypnotic.
I did some other sneaky stuff with embedded commands you may or may not have noticed, but that goes beyond the scope of this article. I’m sure by now you are beginning to get the point.
Five Ways To Master Creating Hypnotic Language Patterns:
The way you become naturally competent and anything is through practice. The following are methods you can use in your persuasion practice.
1. Write Out The language patterns
The goal is to get to the point where you are not trying to use language patterns, it’s just a natural part of who you are. Writing out examples of language patterns causes you to make the hypnotic language a part of who you are. Kenrick Cleveland recommends writing language patterns for at least 15 minutes a day. Just write out sentences like:
-Listening to this information today causes understanding
-Thinking about my competition causes you to not want to go to shop around
-Focusing on what you want causes all of what I am saying to make sense
-Underneath that objection is the need to know more of what I have to offer
-Beyond the desire to talk is the desire to really connect deeply with a person
-Moreover, you will naturally come to the conclusion that this is the right choice
-The more we talk today the more you will become aware of how right this is for you.
I will eventually have a list of a lot of language patterns you can play with on my blog.
In the mean while if you really want to excel at language patterns go to any of Kenrick Cleveland’s Max-Persuasion seminars. They are priced on the high-end of the seminar racket, but thinking about the price causes you to realize just how much more persuasive you will be after attending
Writing continuously causes you to naturally make these hypnotic patterns a part of who you are. Just keep writing and writing and writing until 15 minutes is up, some of what you write might seem off and that’s okay because underneath your error lies the path to true persuasion mastery. What’s really fascinating is that when you look over the patterns that you really like, it causes you to become even more excited about learning covert hypnosis, to the point where you find yourself looking foreword to practicing again and automatically using them in your everyday speech. Use
2. Hypnotic Flash cards
Putting hypnotic language patterns and trance words on little flash cards and then practice describing an emotional process are using random cards picked from the deck is a great way to rapidly make hypnotic language a natural part of who you are.
If you were to purchase Ross Jeffries Speed seduction home study course you will get a deck of flash cards that you can use to exercise using language patterns. I resisted doing it because; well I was just being lazy. It wasn’t until my friend found my cards at work one day and began practicing with them that I realized the power of this exercise. He knew nothing about persuasion other than traditional sales training and he knew nothing about hypnosis. But using this ONE SINGLE method he began to notice his sales went up!
Words that describe any unconscious process or things that happen outside of the conscious minds awareness work great. This works great with words like suddenly, realize, come to the conclusion, ponder, wonder, imagine, etc.
3. Notice The Process of Your Strong Emotional States
Reading the pattern I made up above again causes you to quickly notice that describing a state that resonates with a person’s values and trance words, is the keys to hypnotic language. The way you can practice this is by taking time to describe your own states.
Here’s a tip on how to do that. When describing a state think of where it happens, how it happens, how fast does it happen what does it lead you to conclude.
Here is an example:
You are at work sitting behind a desk, thinking about the task you need to do. When all of a sudden you feel hungry. At first you put it off, perhaps you want to get things done, or it’s not quite lunch time yet, and this causes that hunger to quickly begins to build and move from your stomach up your throat and into your mouth. Until you find yourself desperately craving that warm juicy meal. You might even begin to just stop what you are doing and imagine just how good it is going to taste that delicious snack you’ve been waiting for. And the more you see yourself eating in your mind, the more you become overwhelmed by this incredible hunger until you naturally come ot the conclusion that you need to eat now.
Hungry? Me too.
You go in and out of trance states multiple times throughout the day, why not use them to become master at putting other into trance?
4. Listen to and model the masters
Surprisingly, what I feel really caused me to cross over from just using language patterns randomly and into the land of using becoming a hypnotic language pattern artist was simple listening to the masters like Kenrick Cleveland, Richard Bandler, and Ross Jeffries. Maybe it’s some strange personal development law I’m making up but I now believe that if you listen to the way they talk long enough eventually you will use the same language they do.
5. Analyze Meta-Processes
Meta means underneath or beyond. The more you think about the drives and emotions people have beyond and underneath all the actions they make, the more you will understand how to use criteria and trance words. Think of the action or the state that is your cake and you want them to tell you your recipe. If you want to create connection in others, find out how they get connected by asking elicitation questions. Examples of elicitation questions are “How do you know when you X?” “what’s it like when you X” or “What’s important to you about X”
There can never be enough said of the virtues, dangers, the power of a shared laugh. ~Françoise Sagan
Why are funny commercials the most memorable ads? Why are the funniest guys getting the most girls? Why are salesmen that can make their customers laugh closing more?
Laughter is a type of trance state.
Funny ads are always incredibly hypnotic because laughter is a very powerful state that our unconscious mind associates with feelings of fun, playfulness, detachment, openness, etc.
Laughter is powerful. If you can make the people you are trying to persuade laugh, they will automatically anchor those same positive emotions from laughter to you or your offer.
In short, find a way to MAKE EM LAUGH!
Here is my collection of the most persuasive ads I have found in 2007, and they all had me in stitches, enjoy:
Hello, my name is Bill "Persuasion Artist" Alexander. I am an avid student of persuasion and Influence.
I have a strong fascination for the mind, and I am passionate about the words, actions, and energies that influence the minds of others.
This is a blog of my insights on capturing and leading the imaginations of others using psychology, hypnosis, NLP, suggestion, and subconscious communication. I’ve been called a genius and I’ve been called dangerous.
All powerful forces can be used for good or evil. I encourage my readers to use these strategies for good and not in a harmful and manipulative way. Please see my Warning for more on ethics and persuasion.
Keep an open mind, feel free to ask me anything, I respond to all comments quickly, and I encourage and welcome intelligent discussion and debate. The content here is all free, so enjoy.
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photo credit: Scootie
I have been getting some interesting emails from my readers about the robber in Italythat supposedly hypnotized the cashier into giving him money from the register.
Photo Credit: 
Photo Credit: 
